South Korea

Chocolate confectionery in South Korea is expected to see low retail current value growth in 2024, along with marginal retail volume decline. Mixed developments are being seen in 2024, influenced by broader market trends and changing consumer…

In South Korea, the alcoholic drinks industry has been rapidly evolving, witnessing a swift transition from imported beers to craft beers, then to wines, and subsequently to whiskies and highballs. The industry is now speculating about the next big…

Sprits in South Korea recorded a total volume decline in 2023. However, not all categories faced a negative performance. For instance, whiskies demonstrated robust growth, notably influenced by the behaviours of Generation Z of legal drinking age,…

RTDs in South Korea saw exceptional total volume growth in 2023, mainly driven by off-trade growth, although on-trade sales also saw a double-digit increase. Growth was primarily driven by an increase in light home drinking, and a rise in young…

Despite expectations that the endemic phase of the pandemic would herald a second year of dynamic revival for the on-trade, and a flourishing year for total volume sales of beer in 2023, beer in South Korea experienced stagnation, with declines seen…