Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
While reducing food waste and recycling are well-established green habits, many consumers are apathetic, believing their actions make no difference. This creates opportunities to focus on actionable sustainable claims and campaigns, highlighting…
Retail volume sales of vacuum cleaners as a whole are falling in 2023, despite another dynamic performance by robotic vacuum cleaners with robust double-digit volume and value growth. Standard vacuum cleaners are relatively mature in South Korea,…
Economic instability is reducing consumer spending on non-essential items such as small cooking appliances. Consumers are concerned about their financial situation and have become increasingly conscious of their expenditure, reducing their propensity…
Retail volume sales of refrigeration appliances continue to decline in 2023, following the trends of a post-pandemic era, inflation, and reduced consumer spending. The volume decline is not as steep as the previous year, and overall demand remains…
As pandemic-related social distancing regulations have been largely lifted in South Korea, and consumers have resumed activities such as returning to the workplace, there has been increasing demand for personal care appliances. The return to normalcy…