Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Despite the overall waning impact of the pandemic in South Korea, simultaneous new outbreaks of COVID-19, influenza, and the common cold (referred to as a “tripledemic” in the country) are leading to a sharp increase in the number of consumers…
Although South Korea enjoys significant economic freedom, corruption amongst high-ranking officials is a blot on its political scene. Inflation is low and a trade deal could help exports, but the economy is slowing and foreign investment could be…
In 2023, yoghurt and sour milk products is set to see growth in current value terms, mainly due to price increases across the entire dairy industry. The continued popularity of plain yoghurt, especially since the COVID-19 pandemic, is expected to…
Plant-based dairy experienced a notable increase in sales over the review period, and this is set to continue in 2023. In South Korea, plant-based dairy is primarily dominated by plant-based milk, as plant-based yoghurt and cheese are still in their…
Overall sales of other dairy products are set to continue to decline in both retail volume and current value terms in 2023. Amongst the various categories within dairy products and alternatives, other dairy was the least affected by the pandemic’s…
In 2023, drinking milk products in South Korea is expected to continue to thrive in current value terms, building on the positive growth seen in the previous year. However, this growth trajectory varies significantly at the category level, and the…
In 2023, dairy products and alternatives in South Korea is set to experience growth in retail current value terms, primarily driven by inflationary factors, which have been affecting the global dairy market. The country’s unique milk pricing system,…
In 2023, cheese in South Korea is expected to continue to thrive in retail current value terms, building on the positive growth observed in the previous year. However, a notable opposite trend has emerged in volume terms, as all cheese categories…
In 2023, overall butter and spreads in South Korea is expected to continue to show positive growth in retail current value terms, although the growth rates vary across different categories. While inflation has contributed to the overall sales…
Baby food is set to continue to exhibit growth in retail current value terms in South Korea in 2023, with some variations observed at the category level. This increase in value sales can be attributed to inflation-induced p rice rises, as when…
From 2022, alcoholic drinks companies in South Korea were required to post nutritional information, including calorie content, on the labels of their products in accordance with legislation introduced by the Ministry of Food and Drug Safety. As a…
In 2022, the gradual removal of pandemic-related restrictions in South Korea led to a significant surge in outbound travel demand. This trend continues in 2023. Outbound travellers in both 2022 and 2023 have also been spending considerable sums of…
In 2022, travel restrictions that the Korean government had introduced as part of pandemic measures were eased for both inbound and outbound travellers in stages, while most countries had removed their stringent travel restrictions due to the waning…
As in previous years, an increasing number of hotels new to South Korea are emerging. Among them, some are international brands, some are the expansion of established brands, while others are domestic names.
Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel…
Air Premier is an airline which initially launched in 2017. Unlike full service and low cost carriers, Air Premier is positioned as a "hybrid airline". Full service carriers are known to offer various airfares, but tend to be perceived as premium,…
Consumer demand for wearable electronics continued to rise in 2022, and volume growth is set to be maintained in 2023, driven by increasing awareness of health, and the desire to track fitness goals. This trend was boosted by the pandemic, and has…
Overall demand for portable players is expected to increase in 2023, but most categories are set to maintain retail volume declines, and growth will be driven solely by the dominant wireless speakers category. In addition to use within the home, in…
Retail volume sales of smartphones declined in 2022, and this is set to continue in 2023. In 2021, sales of smartphones saw a dynamic volume increase, partly due to a rebound from the 2020 fall in sales, when COVID-19 disrupted the production and…
Aftermarket sales of in-car navigation systems are set to continue to see significant declines in retail volume and current value terms in 2023, as these products are being replaced by high-tech built-in navigation systems, as well as smartphones. As…