Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Heightened consumer interest in health continues to be a prominent trend following the pandemic in South Korea. It has played a pivotal role in shaping the current baking trend of reducing sugar and oil content, while emphasising natural fermentation…
While retail volume sales of both children's breakfast cereals and family breakfast cereals continue to decline in 2023 due to greater mobility following the easing of restrictions in South Korea, demand remains above pre-pandemic levels. Players in…
The rise in single-person households in South Korea is leading to a growing trend towards practical and portioned consumption patterns. Many local consumers seek convenient options that align with their busy lifestyles, and frozen processed fruit and…
Amid the growing climate change crisis, local interest in eco-friendly practices has risen significantly, aligning with value-based consumption. To reflect this trend, players in processed meat, seafood and alternatives to meat in South Korea are…
In 2023, there continues to be a noticeable revival in retail and foodservice volume sales of rice in South Korea. While the latter channel was negatively impacted by foodservice closures and restrictions during the pandemic, a declining trend in…
Staple foods, closely associated with economic conditions in South Korea, is experiencing slower growth rates in many categories due to recent external economic factors. Elevated inflation rates have led to an upward trend in retail value sales…