Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Instant coffee has been experiencing continuous retail current value declines, which are set to continue in 2023. The first factor contributing to this decline is the increasing trend of “home café”, or creating café-like experiences at home, whereby…
Hot drinks is set to see decline in retail volume terms and a stagnant performance in retail current value terms in 2023. Tea is set to see the best performance, maintaining current value growth, while coffee is set to see stagnancy due to the…
Although expected to see another year of retail current value decline in 2023, chocolate-based flavoured powder drinks continues to dominate other hot drinks. These are seasonal beverages, and as a product with limited diversification in taste,…
Tea is set to maintain growth in current value terms in 2023, with this expected to be driven by fruit/herbal tea. Consumers are looking for non-caffeinated tea as an efficient way to provide hydration. This is leading to growing sales of…