Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Although products low in sugar are becoming more noticeable in cooking ingredients and meals, product innovation has so far been less proactive than in other packaged food categories, and consumers’ attention has not yet been captured. However, South…
Dairy products are already known to be nutritious, as a natural source of calcium and protein, and also probiotics for yoghurt; however, innovation has continued to increase the health and wellness options available, in line with heightened interest…
In 2022, health and wellness hot drinks in Korea saw a trend towards consumers looking to reduce potentially harmful ingredients, rather than adding extra benefits. This led to growing consumer demand for better for you products, such as low/no sugar…
Increasing media coverage about high consumption of sugar, fat and salt raising the chances of conditions such as cardiovascular disease, type 2 diabetes, and even cancer, has increased demand for products low in these ingredients. Concerns about…