South Korea

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

Country Report

Cider/Perry in South Korea

Jun 2022

Sales of cider/perry remain minimal in South Korea.

USD 1,195
Country Report

Alcoholic Drinks in South Korea

Jun 2024

In 2023, alcoholic drinks in South Korea turned to slight total volume decline. The industry navigated a complex landscape marked by high expectations for post-pandemic recovery, which was somewhat dampened by significant consumer cost burden due to…

USD 2,450
Country Report

Beer in South Korea

Jun 2024

Despite expectations that the endemic phase of the pandemic would herald a second year of dynamic revival for the on-trade, and a flourishing year for total volume sales of beer in 2023, beer in South Korea experienced stagnation, with declines seen…

USD 1,195
Country Report

Rtds in South Korea

Jun 2024

RTDs in South Korea saw exceptional total volume growth in 2023, mainly driven by off-trade growth, although on-trade sales also saw a double-digit increase. Growth was primarily driven by an increase in light home drinking, and a rise in young…

USD 1,195
Country Report

Spirits in South Korea

Jun 2024

Sprits in South Korea recorded a total volume decline in 2023. However, not all categories faced a negative performance. For instance, whiskies demonstrated robust growth, notably influenced by the behaviours of Generation Z of legal drinking age,…

USD 1,195
Country Report

Wine in South Korea

Jun 2024

In South Korea, the alcoholic drinks industry has been rapidly evolving, witnessing a swift transition from imported beers to craft beers, then to wines, and subsequently to whiskies and highballs. The industry is now speculating about the next big…

USD 1,195
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