Soft Drinks in Malaysia

February 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Malaysia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Malaysia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Malaysia?
  • Which are the leading brands in Soft Drinks in Malaysia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
  • How are products distributed in Soft Drinks in Malaysia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Malaysia

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
Fountain sales in Malaysia

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Malaysia

KEY DATA FINDINGS

Modest off-trade volumes seen, despite water supply disruptions in 2023
The recovery of tourism encourages consumption of bottled water
Players introduce new eco-friendly packaging to attract off-trade sales
Flavoured bottled water is tipped as a subcategory to watch
Ongoing water supply disruptions and tourism will support sales over the forecast period
Players are anticipated to focus on environmental responsibility to boost their image
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 32 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Carbonates in Malaysia

KEY DATA FINDINGS

On-trade volume and fountain volume sales supported by foodservice and hospitality developments
Off-trade volume remains flat due to inflationary pressures and unit price hikes
Coca-Cola maintains its lead thanks to ongoing flavour innovations
Sugar tax expected to push prices up further, placing downwards pressure on carbonates sales
The boost of tourism help to improve on-trade and off-trade volume growth over the forecast period
Gifts-with-purchase and price promotions to remain as key value-creation strategies
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 47 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 48 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 51 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 52 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

Concentrates in Malaysia

KEY DATA FINDINGS

Liquid concentrates receives stable demand due to events in 2023
Sales in less popular powder concentrates see flat off-trade volume growth
International brands experience competition with cheaper brands in liquid concentrates
Ongoing marketing campaigns set to attract consumers’ attention in liquid concentrates
Powder concentrates players likely to refocus distribution strategies
Sugar tax likely to affect concentrates over the forecast period
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 65 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Juice in Malaysia

KEY DATA FINDINGS

Slower sales seen in off-trade channels, as consumers substitute liquid concentrates for juice
Players focus on new product launches and company collaborations to stimulate demand and strengthen their penetration
Juice set to be affected by the sugar tax, with price increases expected
Competitive landscape to gradually consolidate as players target their distribution channels
Players expected to organise frequent marketing campaigns to engage with consumers
Table 78 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 79 Off-trade Sales of Juice by Category: Value 2018-2023
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 82 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 84 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 85 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 87 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

RTD Coffee in Malaysia

KEY DATA FINDINGS

RTD coffee faces ongoing competition from hot coffee and other soft drinks
Players leverage innovative marketing campaigns to boost brand awareness
Novelty product launches aim to catch consumers’ attention
Stabilisation in sales expected due to improving economy over the forecast period
Expansion in off-trade distribution expected, as players aim to reach a wider consumer audience
Line expansions and novelty products set to continue over the forecast period
Table 90 Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 91 Off-trade Sales of RTD Coffee: Value 2018-2023
Table 92 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 93 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
Table 94 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
Table 95 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
Table 98 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
Table 99 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
Table 100 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
Table 101 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

RTD Tea in Malaysia

KEY DATA FINDINGS

Fountain and on-trade volume sales continue to flourish for RTD tea
Players create brand awareness through various marketing strategies
New product developments will keep RTD tea fresh and exciting for consumers
Healthier variants set to emerge more strongly over the forecast period
Players likely to offer frequent value-based promotions
Further reduced sugar variants and cross-category expansion expected over the forecast period
Table 102 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 103 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 104 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 105 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 106 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Energy Drinks in Malaysia

KEY DATA FINDINGS

Sales in energy drinks see moderate off-trade growth, as category faces competition from other soft drinks
Yee Lee Marketing tightens relationship with counterpart to strengthen brand positioning
On-and-off new products launched by small players post minimal impact
New government policy regarding Halal certification set to boost operational efficiency
Domestic companies to adopt targeted distribution of energy drinks
Table 115 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 116 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 117 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 118 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 119 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 120 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 123 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 124 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 125 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 126 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Sports Drinks in Malaysia

KEY DATA FINDINGS

Off-trade volumes decline as unit prices increase for a second consecutive year
Players remain active in marketing campaigns to attract consumer attention
Fraser & Neave aims to enhance consumption occasions
Brands likely to focus on rationalising distributing channels over the forecast period
Fraser & Neave will continue to forge ahead with new product developments
Table 127 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 128 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 129 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 130 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 135 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 136 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 137 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 138 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028

Asian Speciality Drinks in Malaysia

KEY DATA FINDINGS

Limited appeal means sales in Asian speciality drinks are affected by price hikes
Small brands introduce new products to stimulate demand
Players develop strategies to boost their sales and gain share
Off-trade volume growth expected to remain sluggish over the forecast period
Sugar tax set to influence sales in Asian speciality drinks
Players likely to offer frequent promotions over the forecast period
Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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