Snacks

While savoury snacks is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be muted. Savoury snacks with a healthier positioning are expected to…

Ready-to-eat popcorn is thriving in 2023 following a period of significant growth in recent years. New players have entered to compete against some of the most traditional players including Quala with its brand Popetas and Colsigna with the Planet…

Due to high inflation and increased prices, Danish consumers are more intent on seeking value for money. Big international brands have started to play a smaller role in the purchasing patterns of Danish consumers as they switch to less expensive…

With inflation remaining high in 2023, brand loyalty remains weak among most lower income consumers, who normally purchase the cheapest option available when it comes to salty snacks. Price-competition is therefore stronger in the mass segment, as…

In 2023, savoury snacks was affected by inflationary pressure seen in international markets for certain ingredients. The impact on prices was greater for imported brands which suffered from a rise in the cost of ingredients such as edible oil, which…