Snacks

Global packaged food sales are set to exceed USD3 trillion in 2024, with volumes growing over the forecast period. Even with inflationary pressures moderating, each grocery category (staple foods, dairy products and alternatives, snacks, and cooking…

Between 2018 and 2023, Asian countries saw polarised rates of growth in packaged food sales. For 2023-2028, however, this range is set to narrow as markets stabilise. Companies are focusing on expansion, innovation and building value. Within these…

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

Leading snacks players maintained their positions in 2023. In a context of high inflation and cost-of-living challenges, their main strategies include widening the portfolio with more premium products; innovation in flavours and sizes to provide new…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

The rise in global food insecurity will be a defining challenge for the food and beverage industry in the coming decades. Once-reliable supply chains are under threat from climate change and geopolitical shifts, which means the future will be one of…

As the cost-of-living crisis carries on, pricing moderation, volume recovery, and attending to heightened value perceptions have become priority across snacks. The disinflation process has begun but is likely to land differently across markets and…

With the dairy market affected by price rises up to 2023, consumers in Asia Pacific, especially in more developed dairy markets, have shifted away from products perceived as premium, like yoghurt and cheese. Future opportunities lie in venturing into…

Ferrero records growth in sales across all snacks categories globally in 2023 and continues to expand its portfolio with regular acquisitions across all categories. Seasonal confectionery remains an important part of the company’s core activity with…

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

The consumer packaging value chain is challenged by raw material prices and high operating costs. Brands can employ pack innovation strategies, to reduce the impact of price rises and preserve consumer affordability, ranging from adopting…

Western European snacks sales were relatively unaffected by the pandemic, other than showing a slight demand spike in retail value terms when COVID-19 hit the region in 2020. However, high inflation in the post-pandemic period negatively impacted the…

After the sales decline seen in 2020, due to the restrictions implemented when COVID-19 hit the region, Latin America has since been recording positive volume and value growth. While new regulations are being introduced across the region that require…

Healthy growth rates were recorded in both volume and value terms in the Middle East and Africa snacks market in 2023. This followed stagnating volume sales and a decline in real value terms in 2022, when consumers in many countries were seeing their…

After a return to healthy growth in 2021, following the pandemic-induced decline in 2020, snacks sales were again negatively impacted by COVID-19 in 2022, as case numbers spiked in China, the region’s biggest market. However, although volume sales…

Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights into…

The global snacks markets grew in 2023, despite negative external factors, such as high inflation, the impact of the war in Ukraine on supply chains, climate change and currency devaluations. Supermarkets and small local grocers lead store-based…

Sweet biscuits, snacks bars and fruit snacks recorded solid growth in value terms in 2023. Sweet biscuits continued to generate the lion’s share of value and volume sales during the year. Overall, the increase in levels of mobility after the period…

Sugar confectionery registered good growth in value and volume terms during 2023. Pastilles, gums, jellies and chews continued to generate the largest proportion of value sales and experienced good value growth in 2023, contributing strongly to the…

Austrian consumers are extremely fond of snacking. Whether confectionery, savoury snacks, ice cream or sweet biscuits, snacks bars and fruit snacks, consumers like to treat themselves with a snack. The demand for snacks remained stable in 2023 with…

Savoury snacks experienced significant growth in value terms during 2023. However, this significant value growth stemmed mainly from price increases, with inflation remaining high in Austria for the second consecutive year. Within snacks, savoury…

The trend towards plant-based products, including ice cream, continued in 2023. Plant-based ice cream recorded the most significant growth within ice cream during the year. Not only is the consumer interest in plant-based ice cream growing, but the…

After low demand during the pandemic years, gum sales were up in 2023, after experiencing a revival in 2022. The relaxation of COVID-19 restrictions and the reduced incidence of wearing masks pushed up demand for chewing gum in 2023. Gum is mainly…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The demand for chocolate confectionery remained stable in 2023, with a slight increase in volume terms but a solid rise in value sales. Value growth stemmed largely from increases in average unit prices. The overall rate of inflation in the country…

Older adults are a key consumer group, as companies explore opportunities in the context of an ageing population across Asia Pacific markets. This report investigates the evolving consumption habits not only of senior consumers, but also of those…

Traditionally, sweet biscuits are generally consumed in India with tea and coffee or as an impulse indulgence. With increasingly health-conscious consumers in the country, there is greater scrutiny over the levels of sugar present in sweet biscuits.…

In a category saturated with toffees, caramels and nougat, boiled sweets and mints in India, pastilles, gummies, jellies, and chews bring a novelty factor in terms of product format, healthier alternative perspective and interesting flavours. Falero,…

Snacks in India experienced strong double-digit value growth in 2022 supported by the strong performances of ice cream and chocolate confectionery. Post-pandemic, pent-up demand combined with the extended summer season drove the growth of ice cream,…

According to Euromonitor International’s Economies and Consumer data for India, the percentage of households with access to the internet has increased from 29.2% in 2019 to 45.3% in 2023. With greater access to the internet, there has been a marked…

2022 was exceptional for ice cream, with year-on-year value growth of 38% compared to 2021. This was because of extreme hot weather combined with pent-up demand. According to IMD (Indian Metrological Department), India had one of the hottest summers…

The demand for gum, namely chewing gum and bubble gum, remains relatively muted in 2023. A large proportion of gum purchases are impulse in nature and low-ticket price purchases. Most purchases of gum tend to be made from small local grocers, and are…

The per capita consumption of chocolate confectionery in India in 2023 is only 7% of consumption in the US and 10% of consumption in the UK. Generally, chocolate confectionery in India has limited mind space association, primarily focused on gifting,…

The Hershey Co remains one of leading confectionery players with number one brands in categories like countlines, seasonal chocolate and power mints. The company is looking to continue its expansion into savoury snacks, seen recently in the…

As the global leader in chocolate confectionery, gum and fruit and nut bars, Mars Inc is one of the world’s most prominent snacks players. Having overcome the setbacks seen during the pandemic, such as a severe hit to impulse/on-the-go purchases,…

Kellogg Co is ranked eighth in the snacks industry, with a strong presence in savoury snacks and in key markets such as the US. The company has maintained its position in the global arena by expanding its production facilities and presence in…

In 2023, sweet biscuits is set to maintain retail volume and current value growth despite budget limitations resulting from high inflation. Consumers perceive these as a convenient snack that is easily available, and they are also affordable compared…

As consumers are having to adjust their budgets to deal with high inflation, some are having to decide to prioritise essential products over those perceived as expendable. Sugar confectionery is one of the non-essentials that has been suffering to…

In 2023, consumers have been cautious with their spending, as they cope with economic uncertainty. Spending wisely has meant the prioritisation of essential products, and has limited the consumption of non-essentials such as snacks. However, the…

In 2023, companies in savoury snacks have focused their product development efforts on flavours and variety. Spicy flavours are especially trendy, with companies launching new versions of already positioned brands, but with a touch of spice. This is…

Ice cream observed many new product launches during the review period. Consolidated brands such as Magnum (Unilever) and its close competitor Mega (Herdez/Nestlé) also launched new flavours in 2023. Magnum launched Moonlight Magnum, a single-portion…

Younger consumers are not that interested in chewing gum, and this is observed in declining sales, which have been shrinking the category every year in volume terms, and this is set to continue in 2023. More consumers are turning to more indulgent…

As consumers are adjusting their budgets to deal with high inflation, some have had to prioritise essential products over those perceived as expendable. Chocolate confectionery is amongst the non-essentials that have suffered from budget limitations,…

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

Eating occasions and snacking patterns have been altered. With rising concern for health, consumers are seeking out nutritionally qualified snacks with more attention to what is considered “good for me”. In addition, out-of-home occasions are…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

The global snacks industry has demonstrated success in overcoming the many challenges faced over the past few years (eg COVID-19 and inflation). Consumers and governments are increasingly scrutinizing snacks’ nutrition. The industry is reinvigorating…

In the second half of 2022, there was a recovery for sweet biscuits, snack bars, and fruit snacks, as local consumers began to resume their social life. With COVID-19 restrictions easing and vaccination rates increasing in the second half of the…