Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
Pleasure remains the main purchasing motivation for consumers in savoury snacks. However, the growing importance attached to health is gradually shifting demand towards healthier options. More consumers are therefore looking for natural products,…
Consumers have resumed their more active lifestyles outside the home since quarantine limitations were lifted, which has also affected their product preferences. This change has also had an impact on the ice cream category, with more people beginning…
The gum category suffered a significant setback due to the COVID-19 health crisis in 2020, particularly as it heavily relies on impulse purchasing. Many consumers opted for online shopping amidst pandemic-induced lockdowns, which led to a steep…
The COVID-19 pandemic had a significant negative impact on chocolate confectionery in Belgium, particularly in terms of gifting chocolate formats. With the closure of many non-essential stores and the cancellation of social events such as weddings…