Snacks

Due to high inflation and increased prices, Danish consumers are more intent on seeking value for money. Big international brands have started to play a smaller role in the purchasing patterns of Danish consumers as they switch to less expensive…

Finns are amongst the biggest consumers of ice cream in Europe. While sales fluctuate according to whether the Nordic summer is warm or cool, it is noteworthy that Finns are widely known to indulge in ice cream in the winter, aiding sales on the…

Even though Danes love ice cream and consume quite a lot of it, the category has struggled in volume terms in 2022 and 2023 due to rising prices. Rising electricity prices contributed to the increased cost of transporting and storing ice cream…

Gum in Finland is dominated by free-from-sugar gum offerings, specifically, gum created with the sweetener xylitol, which has been available in Finland since the 1970s when the leading brand, Jenkki, introduced the innovation to the landscape.…

The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…