Rx/Reimbursement Adult Incontinence in Denmark

March 2024
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Rx/Reimbursement adult incontinence industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Rx/Reimbursement adult incontinence industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Rx/Reimbursement adult incontinence in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Rx/Reimbursement adult incontinence in Denmark?
  • Which are the leading brands in Rx/Reimbursement adult incontinence in Denmark?
  • How are products distributed in Rx/Reimbursement adult incontinence in Denmark?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Rx/Reimbursement adult incontinence products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Rx/Reimbursement Adult Incontinence in Denmark - Category analysis

KEY DATA FINDINGS

Unit price increases push value over volume growth
Ageing population and obesity trends continue to drive demand
Essity continues to leverage Tena’s strong association with adult incontinence in Denmark
Weak economic outlook to push demand for Rx/Reimbursement adult incontinence
Lessening of the stigma surrounding adult incontinence offers higher growth potential
Personal hygiene and quality of life concerns to join population ageing in driving demand
Table 1 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 2 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023
Table 3 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2023-2028
Table 4 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2023-2028

Tissue and Hygiene in Denmark - Industry Overview

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 5 Birth Rates 2018-2023
Table 6 Infant Population 2018-2023
Table 7 Female Population by Age 2018-2023
Table 8 Total Population by Age 2018-2023
Table 9 Households 2018-2023
Table 10 Forecast Infant Population 2023-2028
Table 11 Forecast Female Population by Age 2023-2028
Table 12 Forecast Total Population by Age 2023-2028
Table 13 Forecast Households 2023-2028
Table 14 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 15 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 17 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 18 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 19 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 20 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 21 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Rx/Reimbursement adult incontinence

To qualify for reimbursement, typically a note from a physician is required (a “prescription”) indicating that the patient is in need of incontinence supplies. Depending on the local system in place, supplies are then either shipped directly to consumer home by a designated service or a consumer has to pick up products at a pharmacy. Please be advised that services and routes to consumers can vary even within the same country and vary by state/region. Some countries provide reimbursement through income tax deductions. If this is the case in your market, we EXCLUDE this type of reimbursement from our Rx/Reimbursement coverage as it would be impossible to track. Additionally, consumers would have already purchased the products in retail before claiming tax deductions, and as such the products have already been counted as retail sales. The same logic applies to institutional sales. If a nursing home purchased adult incontinence products from a distributor/manufacturer for distribution to its patients/residents, these products would be included as AFH adult incontinence in our coverage, even though sometimes patients might claim healthcare deductions for costs of stay at a nursing home.

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Rx/Reimbursement adult incontinence research and analysis database.

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