While dinner mixes was already the most dynamic category in ready meals packaging prior to the pandemic, it received a major spike in its demand in 2020, as the COVID-19 restrictions boosted demand for these products. With consumers in home seclusion and also unable to access foodservice outlets for extended periods during 2020, they were cooking a lot more of their meals at home – with dinner mixes an ideal product to enable them to do so.
The strong demand for convenient frozen pizza products, combined with the rising vegan trend, has been reflected in new product development. In 2020, the category saw the entrance of the White Rabbit Pizza Co in the UK, which launched its frozen pizza range in Holland & Barrett stores across the country.
Black ready meal trays are notoriously bad for the environment, as they are not detectable by the existing recycling infrastructure. However, as part of the overall industry move to reduce the volumes of undetectable black plastic, Quinn Packaging and Faerch Plast are behind two environmental solutions in black trays.
“Other packaging” is expected to record strong unit volume growth over the forecast period, remaining the most dynamic packaging type in ready meals. This will be based on ongoing premiumisation in chilled ready meals as well as, in particular, the increasing popularity of meal kits in the dinner mixes category.
Folding cartons could benefit from the effects of a new UK government initiative designed to tackle child obesity in the country. From 2021, the government has revealed plans to test out a new programme using ready meals as a solution to the considerable child obesity problem in the UK.
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Understand the latest market trends and future growth opportunities for the Ready Meals Packaging industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of canned/preserved, chilled pizza, chilled, dinner mixes, dried, frozen pizza, frozen ready meals and prepared salads. Note: Ready meals are products that have had recipe ''skills'' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Ready meals are generally accepted to be complete meals that require few or no extra ingredients, however, in the case of canned/preserved ready meals, the term also encompasses meal ''centres’; for dinner mixes, the term encompasses part meals. Some ready meals may require cooking; others may simply need reheating, prior to serving.
See All of Our DefinitionsThis report originates from Passport, our Ready Meals Packaging research and analysis database.
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