Population

Standardised coverage and timely analysis of the future direction...

Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.

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Strategy Briefing

Engaging Millennials and Generation Z in the Coronavirus Era

Jan 2021

Engaging millennials and Generation Z consumers matters now more than ever, as the disruptions experienced by these unique generations since the outbreak of Coronavirus (COVID-19) have accelerated both challenges and opportunities for businesses. To…

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Future Demographics

Estonia in 2040: The Future Demographic

Nov 2023

Depopulation in Estonia in 2021-2040 will be driven by natural decrease. Ageing will be a key trend, impacting consumer trends and putting further pressure on state resources. Urbanisation will slow slightly while Tallinn remains the dominant city.…

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Future Demographics

Ethiopia in 2040: The Future Demographic

Oct 2023

Robust population expansion in Ethiopia will be determined by natural increase in 2021-2040. While ageing will speed up, more than two-thirds of the population will be aged under 40 in 2040. Longevity will climb but many health challenges will…

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Future Demographics

Finland in 2040: The Future Demographic

Feb 2023

While Finland will expand overall in 2021-2040, its population is set to decline from 2035 onwards when positive net migration rates will no longer be able to mitigate natural decrease. Ageing will impact consumer trends and state resources will be…

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Future Demographics

France in 2040: The Future Demographic

Feb 2024

The population increase in France from 2021 to 2040 will be driven by rising life expectancy and positive net migration. Ageing will be a central theme shaping demographics

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Strategy Briefing

France: Consumer Profile

May 2023

The French population is sustained by an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are increasingly…

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Strategy Briefing

From Sustainability to Purpose: Climate Action

Jun 2021

As the UN Climate Summit "COP 26" approaches, the world is finally confronting the reality of the climate crisis. With consumers calling for climate action, governments declaring climate emergency, businesses facing potential disruption to their…

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Strategy Briefing

Future of Consumption: A Structured Approach to Identifying Opportunities

Jun 2024

Businesses today face the challenge of achieving and accelerating growth amid historically weak economic expansion and a rapidly changing environment. To unlock growth opportunities and proactively position themselves ahead of the competition, they…

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Strategy Briefing

Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies

Mar 2024

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

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Future Demographics

Georgia in 2040: The Future Demographic

Sep 2023

Natural decrease and negative net migration will drive depopulation in Georgia in most years up to 2040. Rapid ageing will be illustrated by extreme growth in 70+ cohorts, impacting consumer trends and placing further pressure on state resources.…

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Consumer Lifestyle

Germany: Consumer Profile

Sep 2023

Germany experiences a continuous flow of immigrants that supports its population, and its businesses are embracing greater diversity and inclusivity. The impacts of the pandemic on consumer trends and spending habits are still evident in 2022, with a…

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Future Demographics

Ghana in 2040: The Future Demographic

Mar 2024

Population growth in Ghana between 2021 and 2040 will be driven by positive natural change, as net migration remains negative. Ongoing urbanisation will place pressure on infrastructure, while improvements in living standards will increase life…

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Strategy Briefing

Global Cities Trends

Mar 2024

This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…

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Strategy Briefing

Global City Trends

Apr 2022

The briefing takes a global perspective of the key trends occurring in cities over 2016 to 2021. It goes on to provide forecast level data and insights for cities over 2021-2040, covering areas such as the economic, population and consumer spending…

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Strategy Briefing

Global Healthcare Trends: Inflation Surge

Jun 2022

The briefing examines how the top global healthcare trends such as shifting consumer health behaviours, personalisation, the transformation of medicinal production, telehealth and sustainability are expected to perform in the background of an…

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Strategy Briefing

Global Income and Expenditure Trends

Oct 2023

Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…

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Strategy Briefing

Global Inflation Tracker: Q3 2023

Aug 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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Strategy Briefing

Global Overview of the Education Industry

Jul 2022

The briefing examines how education industry performs globally and in the largest countries in terms of education output. The report also provides data for production, market size, imports, exports, industry’s costs, industry’s profitability and…

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Strategy Briefing

Global Population Trends

Aug 2023

Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Globalisation Beyond the Pandemic: Opportunities from a Great Reset

Jul 2021

Despite the rising protectionism and the shock of the coronavirus (COVID-19) pandemic, globalisation is proving to endure. However, our world is entering a new era of globalisation, with paths forward encompassing supply chain shifts, digital…

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Future Demographics

Greece in 2040: The Future Demographic

Apr 2023

Ongoing depopulation in Greece in 2021-2040 will be driven mainly by natural decrease as birth rates remain low. Ageing will affect consumer trends and add to pressure on state resources. Athens will remain the key consumer market, despite shrinking…

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Future Demographics

Guatemala in 2040: The Future Demographic

Sep 2023

Rapid population expansion in Guatemala in 2021-2040 will be led by strong, yet declining, rates of natural change. Ageing is set to accelerate further, although Guatemala will continue to be young regionally due to historically high birth rates.…

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Strategy Briefing

Health by Generation: Understanding Healthy Lifestyles and Behaviours

Jul 2020

Euromonitor’s Health and Nutrition Survey provides insight on consumers’ health behaviour and perceptions in a variety of industries, including consumer health, health and wellness, packaged food, and nutrition.

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Future Demographics

Honduras in 2040: The Future Demographic

Feb 2024

Honduras will experience strong population expansion in 2021-2040, led by positive natural increase, while net migration rates remain negative. Ageing will accelerate as birth rates decline and longevity climbs, but Honduras will remain young in a…

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Future Demographics

Hong Kong, China in 2040: The Future Demographic

Dec 2022

Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends…

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Consumer Lifestyle

Hong Kong, China: Consumer Profile

Aug 2023

Expanding population, ageing, migration, and generational shifts shape Hong Kong’s demographic landscape. Economic turbulences influence consumers’ consumption patterns with more people having negative outlook. The number of seniors is projected to…

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Future Demographics

Hungary in 2040: The Future Demographic

Apr 2023

Continuing depopulation in Hungary in 2021-2040 will be driven by natural decrease. Ageing will accelerate, affecting consumer trends and putting pressure on state finances. Urbanisation will quicken and Budapest will continue to be the most populous…

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Future Demographics

India in 2040: The Future Demographic

Mar 2024

From 2021-2040, population growth in India will be driven by positive natural change, despite the falling birth rate. While ageing will accelerate and impact consumer trends, the country will continue to have a relatively young median age. While…

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Consumer Lifestyle

India: Consumer Profile

Aug 2023

Population expansion, higher birth rates, a large youth cohort, and urbanisation continue to shape India’s demographic landscape. Stronger economic performance and growing incomes influence Indian consumption patterns with more people having a…

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Future Demographics

Indonesia in 2040: The Future Demographic

Mar 2024

Population growth will be driven by positive natural change, as net migration continues to decline. Rising life expectancy will drive ongoing ageing, with 65+ citizens impacting consumer trends. As women increasingly focus on economic opportunities…

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Consumer Lifestyle

Indonesia: Consumer Profile

Sep 2023

Population expansion, a high birth rate, a large youth cohort and urbanisation continue to shape Indonesia’s demographic landscape. The cultural inclination to save and budget influences consumer spending patterns, while the expanding middle class…

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Strategy Briefing

Innovation and Population Ageing: Adapting to the Longevity Era

Aug 2021

The older consumer segment is growing rapidly globally, driving the need for genuine innovation to cater to older adults’ evolving and diverse demands. Older consumers are also becoming more important in the digital sphere, given their rising tech…

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Future Demographics

Iran in 2040: The Future Demographic

Jul 2022

Population growth will be driven by natural increase as net migration rates remain negative in 2021-2040. The ageing trend is set to accelerate with rapid growth in the 70+ age cohorts. Consumer trends will transform, and state resources will come…

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Future Demographics

Iraq in 2040: The Future Demographic

Oct 2023

Natural increase will drive brisk population expansion in Iraq in 2021-2040. Falling fertility and birth rates will drive an acceleration in ageing, however the median age will remain youthful in a global context. Faster growth in the working age…

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Future Demographics

Ireland in 2040: The Future Demographic

Mar 2024

Population growth in Ireland from 2021-2040 will result from positive natural change and positive net migration. The stable fertility rate and birth rate above the regional average will create strong opportunities for child-related goods and services…

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Future Demographics

Israel in 2040: The Future Demographic

Jul 2023

Positive natural change is set to be the main driver of population expansion in Israel in 2021-2040. Ageing is set to accelerate further as the country remains one of the oldest regionally in terms of median age. Urbanisation will continue to be…

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Future Demographics

Italy in 2040: The Future Demographic

Mar 2024

Depopulation in Italy from 2021-2040 will result from negative natural change, with positive net migration unable to reverse this demographic trend. While urbanisation continues, significant cities will contract, in line with the shrinking…

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Consumer Lifestyle

Italy: Consumer Profile

Jul 2023

Rapidly aging population and negative rate of natural change in Italy compensated by growing immigration and influx of refugees. Consumer trends and consumption patterns sparked by the pandemic are still observed in 2022, and consumers are…

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Future Demographics

Japan in 2040: The Future Demographic

Mar 2024

Depopulation in Japan from 2021-2040 results from negative natural change, with positive net migration unable to reverse this trend. A quality healthcare system and living standards drive ongoing ageing, with a significant 65+ population shaping…

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Consumer Lifestyle

Japan: Consumer Profile

Aug 2023

By 2040, Japan's market will tilt toward elderly, childless households due to falling fertility rates and an aging populace, with Gen X reigning supreme. Despite a relatively low inflation rate, a quarter of Japanese consumers are driven by bargain…

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Future Demographics

Jordan in 2040: The Future Demographic

Sep 2023

Population expansion in Jordan in 2021-2040 will be driven by natural increase. The country will continue to be extremely diverse as the number of foreign citizens rises rapidly. A growing workforce could create opportunities if training and…

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Future Demographics

Kazakhstan in 2040: The Future Demographic

Dec 2022

Kazakhstan’s population will experience rapid growth in 2021-2040 driven solely by elevated rates of natural increase. Despite the brisk expansion of older age cohorts, the country will get younger in terms of median age over the timeframe as…

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Future Demographics

Kenya in 2040: The Future Demographic

Jul 2022

Population expansion Kenya in 2021-2040 will be driven exclusively by positive rates of natural change. While ageing will quicken over this timeframe, Kenya will remain an overwhelmingly young country and its expanding workforce has the potential to…

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Future Demographics

Kuwait in 2040: The Future Demographic

Aug 2022

Population expansion in Kuwait will be driven by positive natural increase and net migration up to 2040. Foreign citizens will continue to account for the majority of the population due to the country’s historic and continuing reliance on foreign…

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Future Demographics

Laos in 2040: The Future Demographic

Aug 2022

Rapid population expansion in Laos in 2021-2040 will be driven solely by positive rates of natural increase. Ageing will accelerate in the future, even though Laos will remain relatively young in a regional context due to its comparatively high birth…

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Future Demographics

Latin America in 2040: The Future Demographic

Apr 2024

Positive natural change will drive population growth across Latin America, as net migration remains negative. Ageing will remain a key trend, influenced by the falling birth rate and rising life expectancy. Urbanisation will continue, placing…

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Future Demographics

Latvia in 2040: The Future Demographic

May 2023

Natural decrease will be the main driver of depopulation in Latvia in 2021-2040. Low birth rates and climbing longevity will result in an acceleration of ageing, impacting consumers trends and placing an increasing burden on state resources. Latvia’s…

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