Standardised coverage and timely analysis of the future direction...
Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.
The population increase in Spain from 2021 to 2040 will be driven by positive net migration, as natural change remains negative. Ageing will be a key trend, driven by high living standards and sufficient healthcare, leading to over a quarter of the…
South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…
After peaking in 2020, South Korea’s population will decline up to 2040 driven by natural decrease. Ageing will continue to be an important demographic theme, supported by low fertility and birth rates and climbing longevity, impacting consumer…
From 2022 to 2040, South Africa's population growth will slow due to declining fertility rates, leading to childless households rising. Generation Alpha (15-30 age group) are set to overtake millennials as the most prevalent cohort. Ongoing…
Population expansion in South Africa will be propelled predominantly by natural increase up to 2040. Declining birth rates and rising longevity will encourage ageing; however, life expectancy will stay relatively low, and the country will remain…
Depopulation in Slovenia from 2021-2040 will be the consequence of the climbing death rate, partnered with a decline in births. Ageing will be a central theme shaping demographics, with rising living standards resulting in over a quarter of the…
After peaking in 2024, Slovakia’s population is set to decline up to 2040, driven by natural decrease. Ageing will remain a key demographic theme as longevity climbs and birth rates drop overall, impacting consumer trends and putting more pressure on…
Ageing, migration and generational shifts are shaping Singapore’s demographic landscape. Economic turbulence has led to more people adopting cautious consumption patterns and budgeting. The number of seniors is projected to increase substantially by…
After a few years of decline, Singapore’s population will expand in 2023-2040 due to positive net migration, while natural increase will contribute up to 2033. Ageing will be a key demographic shift up to 2040 as the 80+ cohorts expand rapidly,…
Depopulation in Serbia from 2021-2040 will be the result of the rising death rate and reduced births. Improved living standards and declining births will see ageing continue, with over a quarter of the population being 65+ by 2040. The rural…
Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…
Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…
Positive natural change will drive population growth in Saudi Arabia from 2021 to 2040. Ageing will increase, influencing consumer trends and spending habits as quality healthcare boosts the 65+ population. Urbanisation will continue to be swift as…
Romania is set to experience continuing depopulation in 2021-2040 due to natural decrease and negative net migration. The population is set to age rapidly which will impact consumer trends and put further pressure on state resources. Urbanisation…
New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…
In contrast to previous decades, natural increase will be the sole contributor to population expansion in Qatar in 2021-2040, as net migration rates remain neutral for much of the timeframe. Nevertheless, foreign citizens will continue to account for…
Natural decrease will drive depopulation in Portugal in 2021-2040, in spite of positive net migration. Ageing will hasten, affecting consumer trends and placing a further burden on state resources. Despite depopulation, Portugal should become…
Ageing, urbanisation, migration, and the generational shift continue to shape Poland's demographic landscape. The number of seniors in Poland will notably increase through to 2040. The influence of Millennials on consumer preferences will solidify,…
Depopulation in Poland from 2021-2040 will be the result of negative natural change, with rising death rates and reduced births. Ageing will continue, with almost a quarter of the population being 65+ by 2040. Women will increasingly aim to establish…
The economy in the Philippines grew rapidly in 2022 and urbanization as well as consumer income are forecast to grow. The average number of children per household is expected to decline, while smaller homes remain popular but larger properties show…
In 2022, Peru witnessed population growth, driven by stable natural change and rising life expectancy. The country is facing the arrival of Venezuelan refugees, as well as political unrest. In 2022, Gen Z emerged as the largest generation, and is…
Natural increase will be the key driver of population expansion in Peru in 2021-2040. As the ageing trend accelerates consumer trends will be impacted and state resources will be put under further pressure. Urbanisation will continue at a rapid pace.…
Natural increase will drive rapid population expansion in Paraguay in 2021-2040. Ageing will quicken; however, Paraguay will remain relatively young in terms of its median age. The country has the potential to benefit from a demographic dividend as…
The population increase in Panama from 2021 to 2040 will be driven by positive natural change, with births outweighing deaths. Improved living standards and the arrival of retired migrants will drive ageing, with the rise of a senior demographic…
The population increase in Oman from 2021-2040 will be driven by positive natural change, as births outweigh deaths. Improved living standards and healthcare will support ageing; however, the population 65+ will remain low, having limited impact on…
Strong population expansion in Norway in 2021-2040 will be driven by a combination of natural increase and net migration. Ageing will accelerate impacting consumer trends, while state resources will be further strained. Rapid urban growth will…
Depopulation is set to continue in North Macedonia up to 2040 due to natural decrease and negative net migration. As ageing occurs, consumer trends will be impacted and state resources will experience further pressure. Skopje will continue to be the…
Nigeria’s population is projected to expand by 47% between 2022 and 2040, driven by natural increase, with a median age of 21 years dominated by Gen Alpha. The ongoing urbanization is largely unplanned, resulting in the proliferation of slums and…
Nigeria will remain the largest regional country and one of the biggest globally, as its population continues to be boosted by high levels of natural increase in 2021-2040. The country will also remain one of the youngest globally due to high birth…
New Zealand's population growth is expected to continue, driven by rising immigration and life expectancy. An aging population brings challenges, with an increased old-age dependency ratio predicted. The housing market is seeing declining property…
Positive net migration and natural change will drive population growth in New Zealand from 2021 to 2040. Ageing will rise and shape demographics as quality healthcare and living standards boost the 65+ population. Improvements in city infrastructure…
The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…
The COVID-19 pandemic has transformed the consumer landscape, giving rise to changes in consumer priorities and preferences. This requires companies across a range consumer industries – from alcoholic drinks and apparel and footwear through to home…
It is important to understand how urbanisation is being driven in emerging markets, and how new suburban developments are occurring in developed markets, what changes in household types and sizes will occur, and how the modern home will evolve,…
Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years, accelerating the shift towards more budget-conscious and eco-aware shopping. As changing consumer…
Today’s consumer is diverse, not only along the lines of race, ethnicity, age, income, education and urban-rural locations, but also in terms of their behaviours, values and priorities. The environment and the setting in which they live are also…
In 2022, the Netherlands saw stable birth rates, but deaths exceeded births for the first time since 1900. Immigration, particularly from Ukraine, contributed to population growth. The housing crisis worsened due to increased demand, leading to a…
Rapid population expansion in the Netherlands in 2021-2040 will be mainly driven by positive net migration rates. Ageing will remain a key trend, influenced by climbing longevity and low fertility rates, as older groups swell. Urbanisation will…
After decades of low inflation, economies, companies and consumers worldwide struggle to cope with the surging cost-of-living crisis. While the costs are proliferating, the expansion in remuneration is slow. This squeeze on living standards leads to…
Population growth between 2021-2040 results from positive natural change as net migration remains negative. Rising living standards and healthcare improvements will increase life expectancy, while significant growth in the 65+ population will…
Population growth between 2021-2040 will be driven by positive natural change, as the region remains the second most populous in the world. Ongoing urbanisation will lead to growth in major cities while placing pressure on infrastructure, creating…
Mexican population growth is sustained by substantial immigration flows and natural change levels, resulting in Generation Z and millennials emerging as dominant age groups with increasing influence in consumer market. ICT stands as a critical…
Population growth in Mexico from 2021-2040 will be driven by positive natural change, as net migration continues to decline. Ageing will rise, with 65+ citizens increasingly impacting consumer trends. Rural citizens will continue to move to cities…
Population expansion, higher birth rates, large youth cohort, migration and urbanisation continue to shape Malaysia’s demographic landscape. Cultural inclination to save and budget influence consumer spending patterns, while expanding middle class…
Swift population expansion in Malaysia in 2021-2040 will be mainly driven by natural increase, though positive net migration after 2022 will also contribute. Ageing will be a key theme, affecting consumer trends and putting further pressure on the…
After a brief period of expansion, depopulation will resume in Lithuania in 2023-2040, as net migration turns negative once more, and natural decrease continues. Ageing will accelerate, impacting consumer trends and placing increased pressure on…
Lebanon’s population is set to experience depopulation overall in 2021-2040, despite some growth after 2034. Strong rates of negative net migration, which will cancel out natural increase for most of timeframe, drive this trend. Ageing will be a key…
Natural decrease will be the main driver of depopulation in Latvia in 2021-2040. Low birth rates and climbing longevity will result in an acceleration of ageing, impacting consumers trends and placing an increasing burden on state resources. Latvia’s…
Positive natural change will drive population growth across Latin America, as net migration remains negative. Ageing will remain a key trend, influenced by the falling birth rate and rising life expectancy. Urbanisation will continue, placing…
Rapid population expansion in Laos in 2021-2040 will be driven solely by positive rates of natural increase. Ageing will accelerate in the future, even though Laos will remain relatively young in a regional context due to its comparatively high birth…