Population

Standardised coverage and timely analysis of the future direction...

Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.

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Future Demographics

Portugal in 2040: The Future Demographic

Jun 2023

Natural decrease will drive depopulation in Portugal in 2021-2040, in spite of positive net migration. Ageing will hasten, affecting consumer trends and placing a further burden on state resources. Despite depopulation, Portugal should become…

USD 1,100
Future Demographics

Norway in 2040: The Future Demographic

Jun 2023

Strong population expansion in Norway in 2021-2040 will be driven by a combination of natural increase and net migration. Ageing will accelerate impacting consumer trends, while state resources will be further strained. Rapid urban growth will…

USD 1,100
Future Demographics

Qatar in 2040: The Future Demographic

Jun 2023

In contrast to previous decades, natural increase will be the sole contributor to population expansion in Qatar in 2021-2040, as net migration rates remain neutral for much of the timeframe. Nevertheless, foreign citizens will continue to account for…

USD 1,100
Strategy Briefing

Netherlands: Consumer Profile

Jun 2023

In 2022, the Netherlands saw stable birth rates, but deaths exceeded births for the first time since 1900. Immigration, particularly from Ukraine, contributed to population growth. The housing crisis worsened due to increased demand, leading to a…

USD 1,475
Future Demographics

South Korea in 2040: The Future Demographic

Jun 2023

After peaking in 2020, South Korea’s population will decline up to 2040 driven by natural decrease. Ageing will continue to be an important demographic theme, supported by low fertility and birth rates and climbing longevity, impacting consumer…

USD 1,100
Strategy Briefing

The US: Consumer Profile

Jun 2023

Through to 2040, the US demographic profile is expected to tilt towards childless households, influenced by low birth rates and an ageing population. The US is set to remain the global leader in terms of luxury spending, yet widening income…

USD 1,475
Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

USD 1,475
Strategy Briefing

China: Consumer Profile

Jun 2023

Ageing, urbanisation and generational shifts shape China's demographic landscape. The number of seniors is projected to witness a substantial increase by 2040 while life expectancy grows and birth rates remain at all-time lows. Being the largest…

USD 1,475
Strategy Briefing

Self-Care at Home

Jun 2023

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

USD 1,475
Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

USD 1,475
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