Population

Standardised coverage and timely analysis of the future direction...

Standardised coverage and timely analysis of the future direction of key demographic indicators on themes such as age, urbanisation, ethnicity and migration.

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Future Demographics

Israel in 2040: The Future Demographic

Jul 2023

Positive natural change is set to be the main driver of population expansion in Israel in 2021-2040. Ageing is set to accelerate further as the country remains one of the oldest regionally in terms of median age. Urbanisation will continue to be…

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Strategy Briefing

Global Population Trends

Aug 2023

Ageing, urbanisation and migration remain the major drivers shaping the global population. The number of seniors worldwide was increasing in 2022 and is expected to continue growing to 2040. The number of births is declining globally due to falling…

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Future Demographics

Jordan in 2040: The Future Demographic

Sep 2023

Population expansion in Jordan in 2021-2040 will be driven by natural increase. The country will continue to be extremely diverse as the number of foreign citizens rises rapidly. A growing workforce could create opportunities if training and…

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Consumer Lifestyle

Saudi Arabia: Consumer Profile

Oct 2023

Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…

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Consumer Lifestyle

United Arab Emirates: Consumer Profile

Oct 2023

The population in the United Arab Emirates is forecast to continue growing over the period to 2040, supported by natural increase. The consumer landscape will remain young and diverse, primarily composed of immigrant populations. By 2040, Generation…

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Future Demographics

Iraq in 2040: The Future Demographic

Oct 2023

Natural increase will drive brisk population expansion in Iraq in 2021-2040. Falling fertility and birth rates will drive an acceleration in ageing, however the median age will remain youthful in a global context. Faster growth in the working age…

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Strategy Briefing

Consumer Market Flashpoints: Rising Inequality

Oct 2023

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…

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Future Demographics

Bahrain in 2040: The Future Demographic

Nov 2023

Driven by natural increase, Bahrain’s population is set to expand rapidly in 2021-2040, as net migration rates become neutral after 2022. Ageing is set to accelerate with the median age remaining elevated in a regional context, therefore consumer…

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Strategy Briefing

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Nov 2023

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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