Philippines

Gardening saw current value growth in the Philippines in 2023. The surge in the popularity of pots and planters during the year can be attributed to the growing demand for potted plants, which has influenced consumer behaviour significantly. Firstly,…

The general merchandise stores channel in the Philippines, which is dominated by department stores, saw buoyant growth in current value terms in 2023. An increase in mobility, including the return of consumers to their physical offices, contributed…

It has been a challenging few years for sales of gum in the Philippines. The discretionary character of gum makes it is easy for consumers to sacrifice gum, especially if they have limited finances, which many have as a result of the economic impact…

Hair care is a relatively mature category in the Philippines and as such, saw relatively modest growth in retail volume in 2023. The largest segment, standard shampoos saw a stagnant performance, with growth of hair care instead driven by newer and…

Headphones is one of the most dynamic areas of consumer electronics in the Philippines with these products complementing the use of smartphones as well as being appreciated by consumers when commuting, exercising, or seeking privacy at home or at…