Philippines

Men’s grooming in the Philippines saw healthy performance in 2023 in retail volume terms. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as men’s…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the…

In a humid tropical climate like the Philippines, where moisture and temperature fluctuations can degrade food quality, maintaining product freshness is of paramount importance. Aluminium/plastic pouches and folding cartons are popular packaging…

The performance of meals and soups is being supported by consumers’ return to busy lifestyles, thus leading to a higher demand for convenience. Indeed, at the end of a busy workday, people seek easy, quick, and convenient ways to prepare their meals…

Mass beauty and personal care products continued to outsell their premium counterparts in the Philippines in 2023. These products remained the most affordable option for the majority of the population, many of whom did not have the resources to…

The Manila in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Retail value sales of luxury goods in the Philippines rose by 16% in 2023 in current terms to stand at PHP340.4 billion. The revival of shopping in person and the resurgence of travel and tourism presented favourable opportunities for consumers to…

Hotels in the Philippines continued to bounce back in 2023, with the number of room nights being close to pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing for business on…

Limited-service restaurants managed to sustain a strong performance in current value terms in 2023, although the rate of growth was slower than the previous year. This was a result of the normalisation of behaviour in the aftermath of the pandemic,…

Laundry care remained by far the largest home care category in value terms in 2023, accounting for more than a 63% share of overall sales. It also saw dynamic growth in both retail volume and current value terms in 2023, with growth across all…

All categories of large cooking appliances witnessed retail volume increases in 2023, although there were divergences in terms of the pace of growth. In retail volume terms, built-in models continued to dominate large cooking appliances in the…

Volume sales of juice saw relatively modest growth in 2023, with demand remaining below pre COVID-19 levels. Juice drinks, the largest product area, came under pressure during the pandemic, when the closure of schools throughout the Philippines…

The combination of ethical, environmental, and quality considerations, coupled with effective marketing strategies, is contributing to the rising popularity of brands offering lab-grown diamonds in the Philippines. Lab-grown diamonds are often…

Vintage classic jeans brands are seen to stand the test of time and are known for their quality. The growing popularity of vintage classic jeans in the Philippines has been due to a combination of style preferences, sustainability concerns, cyclical…

In 2022, the Philippines was characterised by low-income households; however, per capita gross income is projected to increase in real terms between 2022 and 2027. The Middle Youth population is set to become the dominant group in the top-income…

There is a declining interest in in-car navigation in the Philippines as newer cars are now generally already equipped with built-in navigation systems, resulting in less demand for in-car navigation. Furthermore, greater smartphone penetration and…

Imaging devices experienced a huge decline in demand during the review period with this pattern continuing into 2023. Whereas in the past consumers would often buy digital cameras to take on holiday or for special occasions such as weddings this…

Ice cream suffered heavy losses in 2020 following the outbreak of COVID-19 and the introduction of restrictions, but the category has since been on the path to recovery. This began in 2021 as sales were boosted by e-commerce and continued into 2022…

Hypermarkets in the Philippines recorded positive growth in in current value terms in 2023, albeit at a slower rate than the previous year. Sales were boosted an increase in mobility, which was evidenced by higher foot traffic in mall-based and…

The number of households in the Philippines grew in 2022, with couples with children remaining the leading household type. Disposable income per household is projected to rise in real terms over 2022 and 2027, while the unemployment rate is set to…