Philippines

Yoghurt and sour milk products continued to record robust growth in retail volume terms in 2023. Sales are almost entirely made up of drinking yoghurt, and Yakult in particular, which benefits from local production. During the pandemic, the brand…

From 2020 to 2021, the Department of Education and Commission of Higher Education implemented remote learning in response to the pandemic, with the goal of returning to face-to-face classes in 2022. In 2022, schools began to reopen as scheduled, and…

Wound care posted another moderate positive sales performance in the Philippines in 2023 as the category continued to benefit from the increasing numbers of consumers keeping a first aid kit in their home. In the past, wound care was rarely regarded…

Women in the Philippines are displaying a growing interest in expressing an authentic self and in accepting themselves, which is being expressed particularly through fashion. One notable reflection of this trend is a growing diversity in the…

Wipes in the Philippines saw buoyant growth in current value terms in 2023. Growth was supported by improved economic conditions and an increase in consumer mobility, as the country emerged from the COVID-19 pandemic. There was also a persisting…

Despite inflationary pressures, demand for wine in the Philippines continued to grow in 2023. On-trade volumes grew at a faster rate than their off-trade counterparts, with sales edging closer towards pre-pandemic levels.

OTC obesity continued to gain ground in 2023 as increasing numbers of consumers turn to these products as a way of losing weight rapidly. In the Philippines, OTC obesity is a highly mature category and this marks the country out from neighbours in…

After seeing strong pandemic driven growth in 2021 and 2022, wearable electronics continues to see strong growth momentum in 2023 in retail volume terms. This dynamism stems from growing awareness of the importance of maintaining a healthy and active…

Demand for vitamins continued to increase in the Philippines during 2023 as the use of these products to supplement the diets of local consumers became increasingly commonplace. While malnutrition is uncommon in the Philippines, many local people are…

Video games continued to outperform traditional toys and games in 2023, with the category continuing to record healthy growth in current value terms despite the challenging market conditions. Nonetheless, the picture varied between the performance of…

Vending in the Philippines continued on its road to recovery in 2023, with healthy growth in current value terms. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices, which gave rise to more…

Vacuum cleaners continued to enjoy fast growth in demand in 2023. This performance continued to be supported by heightened awareness of the importance of hygiene and cleanliness to health since the outbreak of the COVID-19 pandemic. The public health…

The Filipino travel industry continued to recover in 2023, with the volume of inbound arrivals having recorded triple-digit growth over the previous year. This followed the easing of all remaining international travel restrictions, including COVID-19…

2023 was a tough year for sales of traditional toys and games in the Philippines with elevated inflation and a sharp rise in the cost of living forcing many households to exercise greater caution in their discretionary spending. Despite these…

As sales of second-hand watches from top luxury brands have been booming due to the previous supply chain issues and closure of manufacturing facilities, major luxury watch brands have created programmes in 2023 to support and acknowledge the growth…

Toys and games in the Philippines saw steady growth in current value terms in 2023, albeit growth was more stable compared to the dynamism of the previous two years. Several factors shaped consumer purchasing behaviour and market trends in 2023.…

Inbound arrivals (in terms of number of trips) continued to recover in 2023, having recorded triple-digit growth over the previous year. This followed the easing of all remaining international travel restrictions, including COVID-19 test…

Toilet care saw solid growth in 2023 in both retail volume and current value terms. Most consumers are aware of the importance of maintaining a clean and hygienic toilet to prevent the spread of germs, but also to limit unpleasant smells. Growth was…

Tobacco in the Philippines saw overall growth fall in both volume and current value terms in 2023, driven in large part the persistent downfall of cigarettes, which continued to decline while cigars and cigarillos enjoyed stable demand within a niche…

Tissue and hygiene in the Philippines registered a positive performance in current value terms in 2023, continuing the trend of the previous year. Growth was supported by improved economic conditions and an increase in consumer mobility, as the…

Retail volume sales of tea saw accelerated growth in 2023. This was supported by a growing consumer emphasis on health and wellness, a trend that was facilitated by the pandemic. This supported the expansion of green tea, consumption of which is…

Glass jars, PET jars and thin wall plastic containers are the most commonly used pack types in chocolate spreads due to a combination of practicality and consumer preferences. Glass jars provide an attractive and sturdy packaging option that…

Sweet spreads is benefitting from consumers’ return to out-of-home lifestyles, notably with children back to school and employees back to work. In this sense, chocolate spreads and nut and seed based spreads are seeing healthy volume and value…

Sweet biscuits, snack bars and fruit snacks witnessed declining sales in both volume and value terms in 22020 and 2021. This was mainly due to the contraction in sales of sweet biscuits, with major companies in this area such as Monde Nissin Corp and…

The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended…

Despite ongoing competition from hypermarkets, supermarkets in the Philippines enjoyed positive gains in current value terms in 2023. Growth was boosted by the continued expansion of players such as SM Retail Inc, Robinsons and Puregold, which…

The market for sunglasses in the Philippines is expected to see dynamic growth in current value terms in 2024, continuing the trend of the previous year. This will be in the context of gradually improving economic conditions, which will encourage…

Sun care in the Philippines saw a dynamic performance in 2023, in both retail volume and current value terms. Demand was supported by the return of inbound tourism, following the reopening of the country’s borders to international visitors. Consumers…

Sugar confectionery continues to grow in value and volume terms in 2023, with the category continuing its recovery from the negative impact of the COVID-19 pandemic. The reopening of schools in August 2022 and the return to more active lives away…

Street stalls/kiosks continued to experience buoyant growth in current value terms in 2023. Sales were boosted by an increase in foot traffic in shopping malls, where a high number of chained outlets are located. Standalone stalls also benefited from…

Retail sales of staple foods and alternatives in the Philippines recorded moderate growth in volume terms in 2023. This was in spite ongoing inflationary pressures, with food prices posting an upward trend, thanks to energy price hikes and…

Breathable and dry-fit fabrics have considerably gained in popularity in the Philippines due to the practical benefits of using such fabrics in the country because of its climate and because of the active lifestyles of its population today. Humid…

Recent years have seen the population of the Philippines become more interested in sports and fitness and this can be seen in part as a response to the harsh realities of the COVID-19 pandemic. It is well-known that people who are physically fit and…

Sports drinks saw minimal growth in volume terms in 2023, despite the health and wellness trend. This was due to intensified competition from other types of soft drinks, such as functional bottled water, which were seen as healthier sources of…

Volume sales of spirits in the Philippines registered positive growth in 2023. This was within the context of a gradually improving economy, which had a positive impact on disposable incomes. Gin and rum remained the most important product areas in…

The market for spectacles in the Philippines is expected to see significant growth in current value terms in 2024. This will be in the context of gradually improving economic conditions, including government efforts to contain inflation, which will…

PET bottles is the most popular pack type in the soft drinks industry in the Philippines. One of the key reasons for this is affordability. PET bottles are a cost-effective packaging option for soft drinks, compared to glass bottles or aluminium…

Despite continued inflationary pressures, volume sales of soft drinks in the Philippines recorded moderate growth in both on-trade and off-trade channels in 2023. Building on the momentum of 2022, the greater mobility of Filipino consumers…

Following a remarkable performance across snacks in the Philippines in 2022, there has been an overall deceleration of sales growth in 2023 as consumers have moved towards a normalisation of their spending behaviour. The market witnessed an ongoing…

Smokeless tobacco, e-vapour products and heated tobacco in the Philippines benefited from regulatory efforts in 2023. Thanks to the proliferation of legislation that oversees production and sale of vapour products, e-vapour products and heated…

While modern grocery outlets such as supermarkets and convenience stores, recorded stronger current value growth than small local grocers in the Philippines in 2023, the accessibility and traditional appeal of sari-sari stores meant that they…

The demand for small cooking appliances continued to rise in 2023, bolstered by the healthy cooking and eating trends in the Philippines. The COVID-19 experience emphasised the need to focus on health and wellbeing. With many Filipinos still spending…

One of the more interesting aspects of the Philippine consumer health market is that the country is often the first territory that multinational companies launch new products in, especially those that represent a significant departure from the…

Skin care in the Philippines saw a second year of positive growth in retail volume terms in 2023, following the challenges arising from the pandemic. Dermocosmetics brands saw a particularly strong performance, owing to their perception of providing…

There were no self-service cafeterias operating in the Philippines at the end of the review period and in 2021.

Thanks to the favourable economic performance and sustained marketing efforts of incumbent players such as Toby Marketing, Leslie Corp, and Universal Robina Corp sales of savoury snacks returned to growth in retail volume terms in 2022. The…

Sauces, dressing and condiments as a whole as well as most of the product areas within it saw a spike in demand in 2020, when the pandemic hit the country, followed by slower growth in 2021, but generally only moving back into line with the positive…

Sauces, dips and condiments as a whole as well as most of the product areas within it saw a spike in demand in 2020, when the pandemic hit the country, followed by slowing growth in both 2021 and 2022, albeit generally only moving back into line with…

Whilst consumers have indeed been returning to foodservice channels, a trend for home-cooking maintains, thus supporting sales in sauces, dips, and condiments – in both value and volume terms. Various sauces and bouillon are popular ingredients in…

Following a three-year period of decline, RTDs registered positive growth in volume terms in 2023, with sales increasingly in both off-trade and the on-trade channels. Spirit-based RTDs saw especially strong growth in on-trade outlets, bolstered by…