Philippines

Retail tissue saw continued growth in both volume terms and current value terms in 2023. This trend was supported better economic conditions, combined with enhanced hygiene concerns as a result of the recent pandemic. The category is dominated by…

Following a three-year period of decline, direct selling in the Philippines registered modest growth in current value terms in 2023. The channel suffered losses during the pandemic, when agents were unable to sell to their customers on a face-to-face…

Convenience retailers in in the Philippines recorded a dynamic performance in current value terms in 2023, continuing the trend of the previous year. This was largely attributable to the aggressive activities of incumbent players, such as Philippine…

Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a…

Video games continued to outperform traditional toys and games in 2023, with the category continuing to record healthy growth in current value terms despite the challenging market conditions. Nonetheless, the picture varied between the performance of…

The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended…

Higher consumer spending due to urbanisation, more online and offline retail opportunities due to high economic activity, and a growing interest in personal style and expression as a response to long periods of COVID-19 lockdowns are set to drive…

The market for contact lenses and solutions in the Philippines is expected to see dynamic growth in current value terms in 2024, driven by greater accessibility. Accelerated urbanisation has led to the emergence of a growing number of optical goods…

Instant coffee is the biggest category in the country’s hot drinks industry as the Philippines has a long history of coffee production and it is the culturally preferred drink of the masses. Flexible aluminium/plastic is the cheapest option for the…

While modern grocery outlets such as supermarkets and convenience stores, recorded stronger current value growth than small local grocers in the Philippines in 2023, the accessibility and traditional appeal of sari-sari stores meant that they…