Philippines

Hair care is a relatively mature category in the Philippines and as such, saw relatively modest growth in retail volume in 2023. The largest segment, standard shampoos saw a stagnant performance, with growth of hair care instead driven by newer and…

Vacuum cleaners continued to enjoy fast growth in demand in 2023. This performance continued to be supported by heightened awareness of the importance of hygiene and cleanliness to health since the outbreak of the COVID-19 pandemic. The public health…

While many consumers continued to face financial pressures at the end of the review period, customisation gained importance as higher-income consumers wanted personalised products that fit with their design and aesthetic requirements. Thus,…

The performance of consumer appliances in the Philippines towards the end of the review period was significantly affected by high inflation in 2022, with a slightly higher inflation rate projected for 2023 as a whole. This has dampened the growth…

In 2023, pet care in the Philippines saw a notable slowdown in retail current value growth, indicating a loss of momentum compared with previous years, when the pandemic drove an increase in pet ownership. The slowdown in this year was mainly…

In recent years, sales of cat food increased significantly due to rising cat ownership, although the number of cats remained far lower than the number of dogs in the country. The expansion in the cat population attracted many players to the category,…

Sun care in the Philippines saw a dynamic performance in 2023, in both retail volume and current value terms. Demand was supported by the return of inbound tourism, following the reopening of the country’s borders to international visitors. Consumers…

Demand for oral care in the Philippines continued to grow in 2023, alongside the return of consumers to their physical workplaces and an increase in social engagements. As such, there was more of an incentive to invest in a wider variety of more…

Retail tissue saw continued growth in both volume terms and current value terms in 2023. This trend was supported better economic conditions, combined with enhanced hygiene concerns as a result of the recent pandemic. The category is dominated by…

Following a three-year period of decline, direct selling in the Philippines registered modest growth in current value terms in 2023. The channel suffered losses during the pandemic, when agents were unable to sell to their customers on a face-to-face…

Convenience retailers in in the Philippines recorded a dynamic performance in current value terms in 2023, continuing the trend of the previous year. This was largely attributable to the aggressive activities of incumbent players, such as Philippine…

Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a…

Video games continued to outperform traditional toys and games in 2023, with the category continuing to record healthy growth in current value terms despite the challenging market conditions. Nonetheless, the picture varied between the performance of…

The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended…

Higher consumer spending due to urbanisation, more online and offline retail opportunities due to high economic activity, and a growing interest in personal style and expression as a response to long periods of COVID-19 lockdowns are set to drive…

Cider/perry, which is a niche market in the Philippines, continued to see modest, albeit positive growth in volume terms in 2023. The category competes closely with other alcoholic drinks, such as beer and RTDs, which have a more established…

Colour cosmetics in the Philippines saw dynamic growth in current value terms in 2023, continuing the trend of the previous year. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices and more…

The market for contact lenses and solutions in the Philippines is expected to see dynamic growth in current value terms in 2024, driven by greater accessibility. Accelerated urbanisation has led to the emergence of a growing number of optical goods…

Instant coffee is the biggest category in the country’s hot drinks industry as the Philippines has a long history of coffee production and it is the culturally preferred drink of the masses. Flexible aluminium/plastic is the cheapest option for the…

While modern grocery outlets such as supermarkets and convenience stores, recorded stronger current value growth than small local grocers in the Philippines in 2023, the accessibility and traditional appeal of sari-sari stores meant that they…