Philippines

Bleach saw exceptional growth in both retail volume and current value terms in 2023, with double-digit increases partly due to inflation, as some consumers switched to the cheapest cleaning product available. While rural low-income households…

The combination of ethical, environmental, and quality considerations, coupled with effective marketing strategies, is contributing to the rising popularity of brands offering lab-grown diamonds in the Philippines. Lab-grown diamonds are often…

A microwave oven is a key appliance for consumers who demand convenience cooking appliances. Following a strong, but relatively limited, drop in retail volume sales in 2020, caused by COVID-19 pandemic-related strict lockdowns and restricted retail…

The market for spectacles in the Philippines is expected to see significant growth in current value terms in 2024. This will be in the context of gradually improving economic conditions, including government efforts to contain inflation, which will…

Depilatories in the Philippines suffered a decline in sales in current value terms in 2023. However, this was mainly due mainly to a consumer shift towards more affordable private label products, such as those offered by health and beauty specialist…

Vending in the Philippines continued on its road to recovery in 2023, with healthy growth in current value terms. Sales were boosted an increase in mobility, including the return of Filipinos to their physical offices, which gave rise to more…

In 2023, in addition to driving up the prices of pet food, inflation also drove up prices for pet products in the Philippines, due to rising manufacturing and distribution costs. This put a strain on pet owners’ budgets. Therefore, although retail…

In 2023, dog food experienced a notable decrease in growth in the Philippines compared with the previous year, with retail volume sales even turning to slight decline. This was primarily due to rising prices caused by inflation. Higher prices had a…

Skin care in the Philippines saw a second year of positive growth in retail volume terms in 2023, following the challenges arising from the pandemic. Dermocosmetics brands saw a particularly strong performance, owing to their perception of providing…

Menstrual care in the Philippines enjoyed an improved performance in current value terms in 2023. Growth was supported by an increase in consumer mobility, including the return of women to their physical workplaces,

In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the…

Despite persisting inflationary pressures, consumer foodservice in the Philippines recorded healthy growth in terms of current value and number of transactions in 2023, with the strong recovery of the economy being one of the main contributors to…

In the Philippines, the packaging industry has been seeing several noteworthy trends across different product categories. In food packaging, metal food cans are the preferred choice for packaging condensed milk. With its cultural significance and…

Alcoholic drinks in the Philippines continued to see healthy growth in volume terms in 2023. This was within the context of a gradually improving economy, which had a positive impact on consumer spending. Indeed, the country finished with year with a…

Home improvement saw double-digit current value growth in the Philippines in 2023. During the year, decorative paint witnessed notable growth due to several key factors. Firstly, the booming real estate sector directly fuelled demand for home paint,…

Home furnishings saw an increase in current value sales in the Philippines in 2023. Hybrid work models have surged in popularity in the Philippines, driven by a strong preference amongst Filipino workers for flexible arrangements. This shift, with…

Hair care is a relatively mature category in the Philippines and as such, saw relatively modest growth in retail volume in 2023. The largest segment, standard shampoos saw a stagnant performance, with growth of hair care instead driven by newer and…

Vacuum cleaners continued to enjoy fast growth in demand in 2023. This performance continued to be supported by heightened awareness of the importance of hygiene and cleanliness to health since the outbreak of the COVID-19 pandemic. The public health…

While many consumers continued to face financial pressures at the end of the review period, customisation gained importance as higher-income consumers wanted personalised products that fit with their design and aesthetic requirements. Thus,…

The performance of consumer appliances in the Philippines towards the end of the review period was significantly affected by high inflation in 2022, with a slightly higher inflation rate projected for 2023 as a whole. This has dampened the growth…