Philippines

The Manila in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Davao City in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Cebu in the Philippines report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Although the tax burden is reducing, the Philippines remains ‘mostly unfree’ for economic freedom and geopolitical tensions are growing. Solid remittances helped the economy to outperform peers and infrastructure upgrades could support output…

As society fully reopened with the lifting of COVID-19 restrictions, beauty and personal care packaging unit volume sales increased in the Philippines in 2022 after its performances in the previous two years had been negatively impacted by the…

Sugar confectionery continues to grow in value and volume terms in 2023, with the category continuing its recovery from the negative impact of the COVID-19 pandemic. The reopening of schools in August 2022 and the return to more active lives away…

Sweet biscuits, snack bars and fruit snacks witnessed declining sales in both volume and value terms in 22020 and 2021. This was mainly due to the contraction in sales of sweet biscuits, with major companies in this area such as Monde Nissin Corp and…

Following a remarkable performance across snacks in the Philippines in 2022, there has been an overall deceleration of sales growth in 2023 as consumers have moved towards a normalisation of their spending behaviour. The market witnessed an ongoing…

Thanks to the favourable economic performance and sustained marketing efforts of incumbent players such as Toby Marketing, Leslie Corp, and Universal Robina Corp sales of savoury snacks returned to growth in retail volume terms in 2022. The…

Ice cream suffered heavy losses in 2020 following the outbreak of COVID-19 and the introduction of restrictions, but the category has since been on the path to recovery. This began in 2021 as sales were boosted by e-commerce and continued into 2022…

It has been a challenging few years for sales of gum in the Philippines. The discretionary character of gum makes it is easy for consumers to sacrifice gum, especially if they have limited finances, which many have as a result of the economic impact…

Sales of chocolate confectionery remained stable during 2020 and 2021 as sales benefited from robust at-home consumption during the COVID-19 pandemic. However, the category has seen stronger growth in 2022 and 2023 with demand picking up as…

Flexible plastic continued to account for the vast majority of the packaging unit volumes used in the home care industry in the Philippines in 2022. Flexible plastic also saw strong growth in 2022 as the country experienced a rise in inflation in…

In 2022, the Philippines struggled with monetary freedom and judicial effectiveness, and has seen a decline in its tax burden ranking. However, the country’s flexible business regulations, convenient location and financial sector improvements have…

There were no self-service cafeterias operating in the Philippines at the end of the review period and in 2021.

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

In 2021, Asia Pacific ranked first globally in terms of production output of pharmaceuticals and medical equipment, with a turnover of USD857 billion. Over 2021-2030, the region is expected to record the fastest production growth globally,…

Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding…

As charge cards caters to higher-income earners, it is still only small in the Philippines in 2022. Credit cards have low penetration in the country and it is thus to be expected that more premium card products will have an even smaller market. Even…

With a turnover of USD365.8 billion in 2021, Asia Pacific was the world’s second largest region for recreation, entertainment and arts. Over the next decade, the region’s entertainment industry is poised to grow at the fastest rate, nearly closing…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

Natural increase will drive rapid population expansion in the Philippines in 2021-2040. While the ageing trend will quicken, impacting consumer trends to some extent, the country will remain relatively young in a regional context. Swift urbanisation…

Sauces, dressing and condiments as a whole as well as most of the product areas within it saw a spike in demand in 2020, when the pandemic hit the country, followed by slower growth in 2021, but generally only moving back into line with the positive…

The COVID-19 pandemic was beneficial for sales of ready meals in the Philippines during 2020 as the imposition of quarantine lockdowns and the strict approach taken to social distancing and home seclusion meant that many consumers spent much of their…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace of growth has slowed down as the economies transform and mature. By 2040, emerging Asia…

With production of USD967 billion, Asia Pacific was the largest rubber and plastic producer globally in 2020. Regional production of rubber and plastic products remains highly concentrated in China, Japan and South Korea. Over 2021-2030, Asia Pacific…

Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…

Asia Pacific, with a value of USD916 billion, is the largest forestry, wood and paper goods producer in the world. Forecasts for the region’s industry remain positive for 2021-2030, due to developing economies and rising population. However, the…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…