Philippines

One factor that spurred growth in sales of OTC digestive remedies during 2023 was the return to pre-pandemic lifestyles, with the accelerating pace of life in Philippine cities encouraging consumers to eat fast food and convenience food more often,…

Probiotic supplements generated further positive sales growth in 2023 as the category continued to recover from the significant sales declines registered in 2021. Many consumers began taking probiotic products as a way of strengthening their immune…

2023 saw rising demand for dermatologicals supported by the return to pre-pandemic daily routines and lifestyles as greater exposure to the causes of various mild skin conditions resulted in a higher incidence of skin infections and parasite-related…

In the Philippines, one interesting aspect of OTC products in general and cough, cold and allergy (hay fever) remedies in particular is that consumers are generally very aware of the active ingredients that are contained within these products and the…

Positive sales growth was registered across most categories of consumer health in the Philippines in 2023 as the strong focus on health and wellbeing that has spread among the population since the peak of the COVID-19 pandemic continued to spur…

Towards the end of the review period, demand for analgesics was supported by the widening of the consumer base for these products as the advantages of using analgesics to manage headaches and other moderate types of pain became better known among the…

Glass jars, PET jars and thin wall plastic containers are the most commonly used pack types in chocolate spreads due to a combination of practicality and consumer preferences. Glass jars provide an attractive and sturdy packaging option that…

Sauces, dips and condiments as a whole as well as most of the product areas within it saw a spike in demand in 2020, when the pandemic hit the country, followed by slowing growth in both 2021 and 2022, albeit generally only moving back into line with…

The various COVID-19 measures and restrictions introduced during the pandemic resulted in very strong growth in sales of processed meat and seafood in 2020. In addition to the requirement for consumers to stay indoors for much of the time during the…

Frozen processed potatoes, the only frozen products with visible sales in the overall processed fruit and vegetables category, are packaged only in flexible plastic. This is because this pack type provides an airtight seal that helps maintain the…

Earlier in the review period, prior to the pandemic, plant-based milk – the only product in plant-based dairy currently with visible sales – had been seeing strong growth, especially the dominant product type of soy milk, as many Filipinos were…

In a humid tropical climate like the Philippines, where moisture and temperature fluctuations can degrade food quality, maintaining product freshness is of paramount importance. Aluminium/plastic pouches and folding cartons are popular packaging…

Condensed milk is popular in the Philippines due to its versatility and cultural significance. It is a staple ingredient in many traditional Filipino desserts and beverages, such as halo-halo, leche flan or coffee. Condensed milk is often used as a…

While the impact of the COVID-19 pandemic was positive for many packaged food categories, this did not apply to confectionery as sales in the category came under massive pressure during 2020, which continued, to some extent, in 2021. While all the…

Folding cartons are commonly used in the packaging of dried baby food products in the Philippines as they offer a combination of functionality, safety and marketing appeal that meets the specific needs in this category. Folding cartons provide a…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the…

Retail current value sales of premium and luxury cars rose by 29% in 2023 to reach PHP38.2 billion. Higher demand came from higher-income consumers, with expenditure proving resilient in the face of macroeconomic headwinds. Wealth determines the…

Personal luxury retail current value sales increased by 11% in 2023 to total PHP198.2 billion, supported by the performances of leading brand owners, such as LVMH Moët Hennessy Louis Vuitton SA, Kering SA and Rolex SA. Growth was fuelled by…

Retail value sales of luxury goods in the Philippines rose by 16% in 2023 in current terms to stand at PHP340.4 billion. The revival of shopping in person and the resurgence of travel and tourism presented favourable opportunities for consumers to…

Retail current value sales of fine wines/champagne and spirits grew by 16% in 2023 to total PHP66.8 billion, as a result of consumers’ desire to make the most of freedoms and open society after the Coronavirus (COVID-19) pandemic. Enjoying a drink…

Despite macroeconomic adversity on a global scale, tourist demand in 2023 was on the rise, with a growing number of visitors taking their holidays in the Philippines. This represents an improvement on 2021 and 2022, when restrictions related to…

Yoghurt and sour milk products continued to record robust growth in retail volume terms in 2023. Sales are almost entirely made up of drinking yoghurt, and Yakult in particular, which benefits from local production. During the pandemic, the brand…

Soy drinks remained the only significant subcategory within plant-based dairy in 2023. Retail volume sales of soy drinks declined sharply during the COVID-19 pandemic in 2020 and 2021, due to decreased incidence of impulse purchases through…

The home cooking trend continued as a key driver for growth for other dairy in 2023, despite an increase in consumer mobility, as many workers returned to their pre-COVID-19 routines. This tendency took off during the pandemic, when facing extended…

Drinking milk products represented the largest category within dairy products and alternatives, having accounted for more than 40% of retail volume sales in 2023. The market is characterised by the strong appeal of shelf stable milk, largely due to…

Retail sales of dairy products and alternatives recorded slightly accelerated growth in volume terms in 2023, when compared to the previous year. This was partly due to easing inflationary pressures, as energy and food prices posted lower increases,…

Despite continued inflationary pressures, cheese continued to exhibit a robust performance in retail volume terms in 2023. As the cost of cheese was prohibitive for some consumers, economy-priced spreadable and processed offerings, such as Cheese…

Butter and spreads saw accelerated growth in retail volume terms in 2023, thanks to the continuation of the home cooking and baking boom, which took off during the pandemic and which showed no signs of abating, despite that fact that consumers spent…

Baby food failed to display the same degree of dynamism as many other categories within dairy products and alternatives in 2023, due to the falling birth rate. While family is still of utmost importance to Filipinos, women are increasingly pursuing…

In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…

Beer is the largest alcoholic drinks category in the Philippines, and saw an accelerated revival in 2022, helped by a strong recovery in sales through the foodservice channel. After the COVID-19 pandemic hit the Philippines, packaging unit volumes of…

The Filipino travel industry continued to recover in 2023, with the volume of inbound arrivals having recorded triple-digit growth over the previous year. This followed the easing of all remaining international travel restrictions, including COVID-19…

Inbound arrivals (in terms of number of trips) continued to recover in 2023, having recorded triple-digit growth over the previous year. This followed the easing of all remaining international travel restrictions, including COVID-19 test…

Hotels in the Philippines continued to bounce back in 2023, with the number of room nights being close to pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing for business on…

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This rebound was driven largely due to pent-up demand, as well as strong growth in domestic tourism and the rising popularity of staycations by domestic travellers.…

The volume of passengers travelling by air surpassed pre-COVID-19 levels in 2023. This was due to the easing of pandemic-related restrictions, which encouraged consumers to revive any travel plans that had been put on hold during the pandemic.…

The number of households in the Philippines grew in 2022, with couples with children remaining the leading household type. Disposable income per household is projected to rise in real terms over 2022 and 2027, while the unemployment rate is set to…

After seeing strong pandemic driven growth in 2021 and 2022, wearable electronics continues to see strong growth momentum in 2023 in retail volume terms. This dynamism stems from growing awareness of the importance of maintaining a healthy and active…

Sales of portable players are seeing growth in retail volume terms in 2023 for the second year running but this growth is being driven by wireless speakers with all the other categories posting heavy losses. A major fact in this is that wireless…

Mobile phones has seen a return to growth in retail volume terms in 2023 with sales of smartphones seeing a slight recovery in 2023 after a significant sales decline in 2021 and 2022. The pandemic had a significant negative impact on consumer…

There is a declining interest in in-car navigation in the Philippines as newer cars are now generally already equipped with built-in navigation systems, resulting in less demand for in-car navigation. Furthermore, greater smartphone penetration and…

Imaging devices experienced a huge decline in demand during the review period with this pattern continuing into 2023. Whereas in the past consumers would often buy digital cameras to take on holiday or for special occasions such as weddings this…

Sales of LCD TVs are declining in retail volume terms in 2023 as consumers are now spending more time outdoors again with COVID-19 restrictions having been fully lifted. Most purchases are coming from consumers looking to upgrade to larger LCD TVs or…

Home audio and cinema witnessed a steep decline in retail volume terms in 2022 with this pattern continuing into 2022. Despite seeing stronger GDP growth in 2022 and 2023 there remains a high degree of economic uncertainty in the Philippines due to…

Headphones is one of the most dynamic areas of consumer electronics in the Philippines with these products complementing the use of smartphones as well as being appreciated by consumers when commuting, exercising, or seeking privacy at home or at…

2023 marks a year of recovery for consumer electronics in the Philippines after spending two years in the red due to economic uncertainties created by the pandemic and elevated inflation. While sales have not seen a full recovery in retail volume…

Sales of computers and peripherals rocketed in response to COVID-19 and the introduction of restrictions. Many consumers were forced to switch to home working arrangements which created a huge demand for portable computers as consumers looked for…

In 2022, the Philippines was characterised by low-income households; however, per capita gross income is projected to increase in real terms between 2022 and 2027. The Middle Youth population is set to become the dominant group in the top-income…

Manila remained the largest contributor to the Philippines’ economy in 2022, and is projected to maintain its position as the most populous city and the largest consumer market in 2027. Manila also records the highest disposable income per capita, as…

The economy in the Philippines grew rapidly in 2022 and urbanization as well as consumer income are forecast to grow. The average number of children per household is expected to decline, while smaller homes remain popular but larger properties show…