Philippines

In recent years, sales of cat food increased significantly due to rising cat ownership, although the number of cats remained far lower than the number of dogs in the country. The expansion in the cat population attracted many players to the category,…

PET bottles is the most popular pack type in the soft drinks industry in the Philippines. One of the key reasons for this is affordability. PET bottles are a cost-effective packaging option for soft drinks, compared to glass bottles or aluminium…

Instant coffee is the biggest category in the country’s hot drinks industry as the Philippines has a long history of coffee production and it is the culturally preferred drink of the masses. Flexible aluminium/plastic is the cheapest option for the…

Sun care in the Philippines saw a dynamic performance in 2023, in both retail volume and current value terms. Demand was supported by the return of inbound tourism, following the reopening of the country’s borders to international visitors. Consumers…

Skin care in the Philippines saw a second year of positive growth in retail volume terms in 2023, following the challenges arising from the pandemic. Dermocosmetics brands saw a particularly strong performance, owing to their perception of providing…

Premium beauty and personal care products in the Philippines continued to see solid growth in current value terms in 2023. This was due in a large part to the return of consumers to their physical workplaces and an increase in social engagements,…

Demand for oral care in the Philippines continued to grow in 2023, alongside the return of consumers to their physical workplaces and an increase in social engagements. As such, there was more of an incentive to invest in a wider variety of more…

Men’s grooming in the Philippines saw healthy performance in 2023 in retail volume terms. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as men’s…

Mass beauty and personal care products continued to outsell their premium counterparts in the Philippines in 2023. These products remained the most affordable option for the majority of the population, many of whom did not have the resources to…

Hair care is a relatively mature category in the Philippines and as such, saw relatively modest growth in retail volume in 2023. The largest segment, standard shampoos saw a stagnant performance, with growth of hair care instead driven by newer and…