Philippines

Filipinos, in general, are not fans of layering. Instead, the tropical climate of the Philippines means that they are usually fairly minimalist in terms of clothing. Hosiery products are widely seen to be too hot and often unnecessary to wear. As an…

The trend towards athletic and sports-inspired footwear in the Philippines reflects a growing desire for comfort, functionality, and a fashion forward approach to the active lifestyles of Filipinos. It combines practicality with style, catering to a…

The COVID-19 crisis had a differing impact on birth rates in different countries. In the Philippines, there was a baby boom, as an increased birth rate resulted from families being cooped up in their homes during the period of lockdowns. This has led…

According to the Philippines Statistics Authority, the Philippines saw a population increase of 1.5% in 2023 compared with the previous year. The growth in the population is expanding the consumer base for apparel and footwear. In addition to this,…

Belts for loose fitting jeans and clothing have developed into a trend in the Philippines due to the demand for contrast and style, personalisation, versatility, and comfort of fit. The contrast between a loose fitting garment and a stylish belt…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Wound care posted another moderate positive sales performance in the Philippines in 2023 as the category continued to benefit from the increasing numbers of consumers keeping a first aid kit in their home. In the past, wound care was rarely regarded…

OTC obesity continued to gain ground in 2023 as increasing numbers of consumers turn to these products as a way of losing weight rapidly. In the Philippines, OTC obesity is a highly mature category and this marks the country out from neighbours in…

Demand for vitamins continued to increase in the Philippines during 2023 as the use of these products to supplement the diets of local consumers became increasingly commonplace. While malnutrition is uncommon in the Philippines, many local people are…

Recent years have seen the population of the Philippines become more interested in sports and fitness and this can be seen in part as a response to the harsh realities of the COVID-19 pandemic. It is well-known that people who are physically fit and…