Market research on the pet care industry. Standardised and cross-...
Market research on the pet care industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to…
In 2024, pet products in New Zealand is witnessing similar current value growth as the previous year, as local consumers continue to prioritise their pets’ needs despite the high cost of living. However, budgetary constraints are resulting in many…
In 2024, consumers are expected to continue investing in premium pet food due to its greater nutritional value and health benefits compared to economy brands. Despite ongoing economic pressures, there is a strong unwillingness among New Zealand pet…
In New Zealand, demand for other pet food has increased in 2024, thanks to an increase in other pet populations and ownership. The premiumisation trend is furthering this expansion.
In 2024, dog food sales in New Zealand saw single-digit current value growth, primarily driven by the premium dry dog food segment. This trend reflects pet owners’ increasing tendency to treat their pets as important family members. Post-pandemic,…