Pet Care

In 2024, pet products in New Zealand is witnessing similar current value growth as the previous year, as local consumers continue to prioritise their pets’ needs despite the high cost of living. However, budgetary constraints are resulting in many…

In 2024, consumers are expected to continue investing in premium pet food due to its greater nutritional value and health benefits compared to economy brands. Despite ongoing economic pressures, there is a strong unwillingness among New Zealand pet…

In New Zealand, demand for other pet food has increased in 2024, thanks to an increase in other pet populations and ownership. The premiumisation trend is furthering this expansion.

In 2024, dog food sales in New Zealand saw single-digit current value growth, primarily driven by the premium dry dog food segment. This trend reflects pet owners’ increasing tendency to treat their pets as important family members. Post-pandemic,…

Cat food in New Zealand continues to register declining volume sales in 2024, but current value growth remains relatively healthy. The deceleration in cat ownership, coupled with financial pressures, has impacted the category. Unit prices have…

As pet owners evolve into pet parents, the pet care industry remains mostly resilient even under gloomy economic conditions due to high adoption of brand loyalty benefiting branded products in the premium segment. This report gives a global overview…

Value growth of pet products in Australia remains fairly stable, as consumers continue to prioritise their pets' needs despite the high cost of living. Due to financial constraints, pet owners are visiting veterinary clinics and grooming services…

Pet care in Australia continues to face challenges amid the economic slowdown, but is still demonstrating resilience and growth in both retail volume and current value terms in 2024. Pet care spending is the last category consumers consider reducing,…

Demand for other pet food in Australia is marginally improving following 2023’s volume decline, with the latter driven by local consumers enjoying greater mobility and spending less time at home. Some consumers have also shifted to home-made meals…

Despite low volume growth of dog food in Australia, mainly driven by falling demand for wet dog food, premium dry dog food remains a strong performer in 2024. Notwithstanding financial pressures, consumers continue to prioritise the wellbeing of…

Demand for cat food in Australia remains stable in 2024. On the other hand, value growth is being driven by ongoing unit price increases due to various factors, such as rising transportation costs, and higher expenses associated with canned food…

The rising popularity of cats as household companions is leading to significant expansion of the cat population, driving up the demand for cat litter in Germany. This surge in feline ownership is creating a robust market opportunity for manufacturers…

Pet care growth rates spiked during the pandemic in Latin America, helped by consumers adopting pets for company during lockdowns. In spite of high inflation rates in the region, growth has remained strong post-pandemic, albeit down on the 2020-2021…

Pet care in Germany is experiencing some shifts, driven by changing consumer behaviours and market dynamics. Despite a slowdown in the growth of the pet population, the industry continues to flourish, propelled by enduring trends such as…

Other pet food in Germany is only experiencing marginal volume growth in 2024. Post-pandemic Germany is witnessing a discernible preference shift towards traditional pets such as dogs and cats, with small mammals, reptiles, birds, and fish garnering…

Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving…

Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening…

Sales of pet products in Mexico, driven by cat litter, continue to increase strongly. The cat population is on the rise in Mexico, especially in large cities where space and time constraints make cats an attractive pet choice. Additionally,…

Given the economic situation in Mexico following the pandemic and inflation levels seen in 2022, pet food, especially for dogs, has become polarised. There is a significant group of consumers looking to save money, and opting for more economy brands…

Demand for other pet food in Mexico, driven by bird food, continues to gradually decline. Pet owners in Mexico have a uniquely discerning consumer profile, characterised by increasing awareness of health, environmental sustainability, and their…

Given the economic situation in the country following the pandemic and the inflation levels seen in 2022, dog food in Mexico has become polarised. There is a significant group of consumers looking to save money, opting for more economical brands of…

Wet cat food in Mexico stands out as the leading performer in the category, recording double-digit growth in both value and volume terms. This trend is being fuelled by the increasing number of cats and pet-owning households in Mexico. Unlike with…

The Western European pet care market performed strongly during the pandemic, with pet adoption levels up and owners spending more time with their pets during home seclusion. However, the high inflation in the region was putting pressure on consumers’…

While growth in Asia Pacific pet care sales has slowed in recent years, against a backdrop of rising prices in a number of countries, it has remained positive. Expanding pet populations and more owners moving away from scraps to packaged pet food…

Pet care continues to record strong growth in real value terms in Middle East and Africa, in spite of the difficult economic environment in recent years hitting the volume sales performance. Ongoing premiumisation and pet humanisation are helping to…

Pet products witnessed consistent current value growth in South Africa in the review period, and is expected to continue growing in 2024. In addition to pet products for sanitisation, such as cat litter, an increase in pet healthcare products has…

Pet care in South Africa is expected to experience significant current value growth in 2024, which is reflective of the importance of pets in everyday life. Growth is attributable to various factors, including the growing pet population, and the…

Other pet food is expected to continue to see current value growth in South Africa in 2024. Increases are expected across all categories, with fish food and small mammal/reptile food seeing the fastest growth rates from a lower base. The unit price…

The recent economic climate in South Africa has been characterised by significant challenges, with rising unemployment, inflation, steep hikes in interest rates, and economic pressure on the average consumer. These challenges are putting immense…

Cat food is expected to maintain current value growth in South Africa in 2024. The cat population has been rising faster than the dog population in in the country, with the rising popularity of cats leading to increased demand for cat food. While the…

Pet products is being supported by sales in pet healthcare in Vietnam in 2024, with other pet products (toys, bedding, etc.) also performing well. Ultimately, the performance of pet products is tied to the pet humanisation trends, although the…

Pet products is expected to see current value growth in Ukraine in 2024. Manufacturers of cat litter are experimenting with different raw materials to provide high functionality and manage the increased costs they are facing. Besides the popular…

Turkey’s pet products market is benefitting from the pet humanisation trend in 2024, as seen in other pet care categories. Humanisation is particularly pronounced among dog owners, who are thus more likely than other pet owners to buy non-essential…

In 2024, cat litter sales remain stable supporting the positive development of pet products in Slovakia. Consumers typically buy cat litter on price discounts and will compare prices using online tools from Heureka.sk and other retailers to identify…

Pet products in Romania are set to see double-digit growth in current value terms in 2024, continuing the trend of the previous year. Despite the high cost of living, consumers will remain willing to lavish their pets with care and attention, in…

Pet products in Poland is expected to register value growth, though not as high as for pet food. However, one segment that is expected to register significant growth is pet clothing. This growth reflects a global movement towards pet humanisation,…

Total current value sales growth for pet products in Peru in 2024 is expected to be down slightly on 2023. This is mainly because the rate at which unit prices are rising has slowed in line with a reduction in inflationary pressures. Together with a…

Pet care in Vietnam is maintaining decent value and volume growth in 2024, supported by baseline demand. That said, economic challenges persist, with high rates of unemployment and low levels of income, which are suppressing potentially stronger…

Pet care is set to see continued growth in Ukraine in 2024. Having seen volumes fall following the Russian invasion of the country in 2022, the market returned to growth in the following year. The positive sales performance in wartime is related to…

Pet care in Turkey in 2024 is seeing local consumers showing an increasingly cautious attitude towards consumption. The economic uncertainty the country throughout the review period has resulted in a widespread conservative and reluctant approach in…

The performance of pet care in Slovakia is being hampered by unit price growth and marginal fluctuations in pet populations during 2024, with retail volume sales rising only slightly. In current value terms, pet care posted healthy growth thanks to…

Pet Care in Romania is expected to see a return to positive volume growth in 2024, following the decline of the previous year. This will be due in a large part to waning inflationary pressures, which will have a positive impact on real household…

It is expected to be a positive picture for pet care in Poland in 2024, with both healthy double-digit current and constant value growth. An improving economic picture is also expected to support this growth, as inflation eases significantly and real…

Pet care in Peru is set to record slightly slower growth in total current value sales in 2024 than it did in 2023. This is mainly because pricing pressures have eased somewhat in line with falling inflation. However, along with a robust recovery in…

Other pet food is managing to achieve positive sales in Vietnam in 2024, in both value and volume terms, albeit at lower rates than seen in dog food and cat food. While dogs and cats are increasingly popular pets, with education about animal welfare…

Other pet food is set to see significant current value growth in Ukraine in 2024. The other pet population is expected to rise slightly in 2024 having experienced a marked decline in 2022 as war broke out following the Russian invasion and a further…

Other pet food in Turkey is being impacted by the continued decline in the pet fish population in 2024. During the pandemic, prolonged home seclusion led to shifts in consumers’ lifestyles, priorities and leisure activities, benefitting the demand…

Unit price growth and changes in the pet population were the two major factors determining other pet food sales growth in Slovakia during 2023, although prices began to stabilise in 2024. For mammals and reptiles, the pet population was down slightly…

Other pet food in Romania is expected to see positive growth in retail volume terms in 2024, continuing the trend of the previous year. Compared to dog and cat food, the category was less impacted by cost of living pressures which characterised the…

Other pet food in Poland is expected to register higher volume growth than either dog or cat food in 2024. With many Poles leading increasingly hectic lifestyles, there is a noticeable trend toward pets that require less maintenance. In particular,…