Market research on the pet care industry. Standardised and cross-...
Market research on the pet care industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In 2024, pet products in New Zealand is witnessing similar current value growth as the previous year, as local consumers continue to prioritise their pets’ needs despite the high cost of living. However, budgetary constraints are resulting in many…
In 2024, consumers are expected to continue investing in premium pet food due to its greater nutritional value and health benefits compared to economy brands. Despite ongoing economic pressures, there is a strong unwillingness among New Zealand pet…
In New Zealand, demand for other pet food has increased in 2024, thanks to an increase in other pet populations and ownership. The premiumisation trend is furthering this expansion.
In 2024, dog food sales in New Zealand saw single-digit current value growth, primarily driven by the premium dry dog food segment. This trend reflects pet owners’ increasing tendency to treat their pets as important family members. Post-pandemic,…
Cat food in New Zealand continues to register declining volume sales in 2024, but current value growth remains relatively healthy. The deceleration in cat ownership, coupled with financial pressures, has impacted the category. Unit prices have…