Personal Accessories

In 2023, writing instruments, including subcategories such as pens and pencils, registered stable current value growth thanks to high inflation and as consumers returned to pre-pandemic habits and norms. The back-to-school season was a key sales…

Writing instruments saw a decline in volume terms in 2023, following the sluggish performance of the previous year. While writing instruments remain essential in schools, they are less used in offices and universities. As technology involves,…

A movement towards fountain pens was noted in 2023, driven by the trends of nostalgia and elegance. Enthusiasts and collectors both appreciated the smooth writing experience, the aesthetic appeal, and the personal touch that fountain pens bring to…

From 2020 to 2021, the Department of Education and Commission of Higher Education implemented remote learning in response to the pandemic, with the goal of returning to face-to-face classes in 2022. In 2022, schools began to reopen as scheduled, and…

There is an ongoing shift from unbranded and counterfeit products towards recognised brands, driven by increased parental awareness of the potential health risks associated with generic and unbranded items. This shift indicates a growing preference…