Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…
Pakistan’s economy continues to struggle and the government secured a further USD3 billion bailout with the IMF in July 2023, avoiding an impending default. Inflation continues to be very high and is being driven by several factors, including…
The cooking ingredients and meals industry in Pakistan is navigating a challenging landscape shaped by inflationary pressures. As inflation rises, consumers are becoming increasingly price-sensitive, prompting a shift towards more cost-effective…
As people become more aware of the importance of self-care, there is a growing demand for OTC medications to treat cough and cold. Access to healthcare is limited and as such it is easier to buy OTC medications. Therefore, despite the increase in…
Stubborn inflation and price rises remained a key trend in 2023, as in the previous year, taking its toll on the buying power of consumers in Pakistan. Retail volume sales have been affected alongside the performance of dairy manufacturers. In…