Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2022, retail in Pakistan was severely impacted by the devastating floods and the economic crisis. Dwindling consumer purchasing power, supply chain disruptions, reduced agriculture output, weak lending activity by commercial banks and currency…
Retail tissue in Pakistan performed strongly across the board in 2023 in terms of volume growth. Toilet paper, in particular, registered significant growth, with volume sales increasing by a fifth. Continuing population growth supported increased…
Rice is a key staple in Pakistan and in 2023 is expected to register healthy volume growth, as its affordability, as well as continuing population growth support volume sales. Local farmers are also in a position to supply local demand and this keeps…
RTD coffee registered the steepest fall in volume sales among soft drinks in 2023. RTD coffee is considered expensive and with inflation soaring, volume demand fell. Growth also continued to be inhibited by the limited availability.
RTD tea registered a decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as RTD tea is more expensive than other soft drinks such as carbonates, this further dampened volume sales.…