Pakistan

There has been a shift in consumption patterns in Pakistan, as rapid urbanization and exposure to western cultures has filtered into Pakistan. The introduction of a variety of flavours and sugar-free gum options is expanding the appeal of chewing…

In 2023, a notable trend emerged among mass consumers in Pakistan towards products offered at discounted prices and lower price points. This shift in purchasing patterns reflects a growing preference for affordability and value for money, as…

Herbal/traditional products are expected to register healthy current value and volume growth in 2023. Consumers are becoming concerned about the side effects of other OTC consumer health products. They appreciate the natural properties of…

While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges…

All categories of home insecticides continued to see strong increases in retail volume sales in 2023, although insecticide baits remained negligible. This supported retail current value growth, which was made dynamic by high inflationary pressure on…