Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The demand for air fresheners continued to rise in 2023. All significant categories saw strong retail volume growth rates, although candle, gel and liquid air fresheners remained negligible. Spray/aerosol and "other" air fresheners dominated demand,…
Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits…
Analgesics is expected to register moderate constant value growth in 2023. In spite of continuing very high inflation, volume growth is also expected to be healthy, and is supported by continuing population growth. Price limits on analgesics is also…
Away-from-home tissue and hygiene in Guatemala registered double-digit current value growth, though there was a marginal fall in constant value sales, as continuing soaring costs hit profitability. Value sales mainly consisted of away-from-home…
The demand for baby toiletries, encompassing shampoos, soaps, and lotions, experienced a notable surge in both retail volume and value sales in Pakistan in 2023. This growth trajectory was propelled by an augmented consumer consciousness regarding…
The baby food category is led by Nestlé Pakistan Ltd with formula milk brands Bunyad and Nido both household names in Pakistan, offering high quality at low prices. Milk formula remains the dominant form of baby food in Pakistan with doctors and…
Continuing soaring inflation, including significant price rises for flour, is expected to see current value sales rise significantly, though constant value and volume growth is expected to be much more moderate, though positive, all the same.…
In 2023, bar soap continued to account for the vast majority of value sales in bath and shower in Pakistan, though liquid soap registered the highest current value growth. Bar soap’s popularity is due to its affordable pricing and also due to its…
Despite facing economic challenges such as inflationary pressures, beauty and personal care in Pakistan witnessed robust growth in 2023. This growth was fuelled by resilient consumer spending driven by a heightened awareness of health and wellness.…
Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.
Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained…
Bottled water one of only two soft drinks to register an increase in volume sales in 2023 – the other was concentrates. The growing awareness of the importance of staying hydrated led to an increased demand for bottled water. Bottled water is also…
While breakfast cereal is expected to register double-digit value growth, constant value growth is expected to be minimal and volume sales are expected to fall. Continuing soaring inflation dampens volume growth, in spite of population growth, as…
Pakistan’s business environment is limited by an unstable macroeconomic environment and prevalent corruption. Moreover, a difficult financing landscape and relatively weak labour market, with complex regulations and a significant gender gap, limit…
The sale of unpackaged butter and ghee products in rural areas remains strong in Pakistan. However, urban consumers are becoming more hygiene conscious and are looking for more convenient butter and ghee formats, with many opting for packaged…
With inflation even higher than in 2022, consumers felt the financial pinch and as a result, volume sales of carbonates fell in 2023. That being said, competition remained tight and players looked to compete with each other by introducing or even…
The rapid urbanisation across all regions of Pakistan is fuelling growth of cheese in 2023, alongside the increasing interest in Western lifestyles and diets, which is largely due to the increasing exposure to social media among affluent urban…
Demand for chocolate confectionery in Pakistan remains robust in 2023, despite the every-increasing rate of inflation. Soaring raw material and production costs are forcing manufacturers to look at ways to reduce unit costs. Many have shifted towards…
In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…
In Pakistan, cigars remained the most popular product within cigars, cigarillos and smoking tobacco, with value sales for the three latter products being negligible. That being said, volume sales are also low for cigars, though cigars registered…