Pakistan

While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges…

Herbal/traditional products are expected to register healthy current value and volume growth in 2023. Consumers are becoming concerned about the side effects of other OTC consumer health products. They appreciate the natural properties of…

In 2023, a notable trend emerged among mass consumers in Pakistan towards products offered at discounted prices and lower price points. This shift in purchasing patterns reflects a growing preference for affordability and value for money, as…

There has been a shift in consumption patterns in Pakistan, as rapid urbanization and exposure to western cultures has filtered into Pakistan. The introduction of a variety of flavours and sugar-free gum options is expanding the appeal of chewing…

In 2020, the IMF discontinued funding for Pakistan as the country failed to implement policies regarding taxes and price increases on energy, which worsened Pakistan's economic woes in 2022, resulting in unstable economic and political policies.…

In 2023, economic challenges, including rising inflation and currency deflation, impacted fragrances in Pakistan, particularly in premium fragrances dominated by imported products. This led to a slower growth rate in the product area. However, there…

Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…

Consumers in Pakistan are gradually shifting towards premium and branded edible oils. This trend is driven by the perception of higher quality and safety associated with branded products. Premium oils, such as extra virgin olive oil, are becoming…

The drinking milk category is faced with multiple challenges in 2023, in the shape of inflationary-led price hikes, expensive raw materials and high rates of taxes on packaged milk products. Pakistan is the fourth largest milk-producing country in…

Hand dishwashing in Pakistan continued to register healthy retail volume growth and a double-digit increase in retail current value sales in 2023. This expansion can be attributed to the increasing population and number of households and the cultural…