Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Laundry detergents in Pakistan continued to growing healthily in 2023, reflecting the importance of these products across socioeconomic classes. Despite economic challenges like high inflation and increased manufacturing costs leading to price hikes,…
The Lahore in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Karachi in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Nestle´ remained the leading player in juice during 2023, accounting for over a third of volume sales. The company’s success lies in the high brand recognition of the umbrella Nestlé brand, a loyal consumer base, a wide distribution network and…
The Islamabad-Rawalpindi in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
In 2022, there was a major shift towards ice cream parlours in the urban and metropolitan cities of Pakistan. However, the import ban placed on luxury goods hit imported ice cream hard in this year, with ice cream parlours forced to close for some…
The Hyderabad in Pakistan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The number of households is set to increase moderately in Pakistan over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 19.9%, elevating living costs.…
Hot drinks registered health value growth in 2023, as well as moderate volume growth, which was supported by continuing population growth. That being said, Pakistan’s economy continued to struggle and the government secured a further USD3 billion…
All categories of home insecticides continued to see strong increases in retail volume sales in 2023, although insecticide baits remained negligible. This supported retail current value growth, which was made dynamic by high inflationary pressure on…