Pakistan

Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions…

The picture was bleak for soft drinks in Pakistan in 2023, with retail volume sales falling across the board, with the exception of bottled water and concentrates. That being said, overall retail volume sales increased slightly, due to bottled water…

Aggressive inflation has reduced consumer purchasing power in 2023, prompting shifts on the demand and supply side. Consumers are opting for more affordable snack options and are seeking substitutes for higher-priced products. To address this trend,…

There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…

Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…