Pakistan

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Menstrual care in Pakistan registered constant value growth, in spite of crippling inflation. However, volume sales fell slightly. Significant work is also being done by NGOs such as UNICEF to remove cultural taboos around menstruation and this is…

In 2023, men’s grooming in Pakistan experienced a modest increase in both volume and value sales, primarily driven by the growing demand for men’s fragrances. As societal activities resumed post-pandemic lockdowns, men displayed a heightened interest…

With the increasing pace of life in urban areas, consumers, including a significant population of working women, are seeking meal and soup options that can be prepared quickly and with minimal effort. Products that offer easy preparation, such as…

The preference for affordable and essential beauty and personal care products remained prominent amidst economic uncertainties in Pakistan in 2023. Basic categories like hair care, oral care, and bath products witnessed steady growth as consumers…

Laundry detergents in Pakistan continued to growing healthily in 2023, reflecting the importance of these products across socioeconomic classes. Despite economic challenges like high inflation and increased manufacturing costs leading to price hikes,…

Nestle´ remained the leading player in juice during 2023, accounting for over a third of volume sales. The company’s success lies in the high brand recognition of the umbrella Nestlé brand, a loyal consumer base, a wide distribution network and…

In 2022, there was a major shift towards ice cream parlours in the urban and metropolitan cities of Pakistan. However, the import ban placed on luxury goods hit imported ice cream hard in this year, with ice cream parlours forced to close for some…

Hot drinks registered health value growth in 2023, as well as moderate volume growth, which was supported by continuing population growth. That being said, Pakistan’s economy continued to struggle and the government secured a further USD3 billion…

All categories of home insecticides continued to see strong increases in retail volume sales in 2023, although insecticide baits remained negligible. This supported retail current value growth, which was made dynamic by high inflationary pressure on…

While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges…

Herbal/traditional products are expected to register healthy current value and volume growth in 2023. Consumers are becoming concerned about the side effects of other OTC consumer health products. They appreciate the natural properties of…

In 2023, a notable trend emerged among mass consumers in Pakistan towards products offered at discounted prices and lower price points. This shift in purchasing patterns reflects a growing preference for affordability and value for money, as…

There has been a shift in consumption patterns in Pakistan, as rapid urbanization and exposure to western cultures has filtered into Pakistan. The introduction of a variety of flavours and sugar-free gum options is expanding the appeal of chewing…

In 2020, the IMF discontinued funding for Pakistan as the country failed to implement policies regarding taxes and price increases on energy, which worsened Pakistan's economic woes in 2022, resulting in unstable economic and political policies.…

In 2023, economic challenges, including rising inflation and currency deflation, impacted fragrances in Pakistan, particularly in premium fragrances dominated by imported products. This led to a slower growth rate in the product area. However, there…

Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…

Consumers in Pakistan are gradually shifting towards premium and branded edible oils. This trend is driven by the perception of higher quality and safety associated with branded products. Premium oils, such as extra virgin olive oil, are becoming…

The drinking milk category is faced with multiple challenges in 2023, in the shape of inflationary-led price hikes, expensive raw materials and high rates of taxes on packaged milk products. Pakistan is the fourth largest milk-producing country in…

Hand dishwashing in Pakistan continued to register healthy retail volume growth and a double-digit increase in retail current value sales in 2023. This expansion can be attributed to the increasing population and number of households and the cultural…