Pakistan

In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure…

Overall, it was a mixed picture for tobacco in Pakistan in 2023.

Tissue and hygiene registered a slight increase in constant value sales in Pakistan in 2023. Inflation continued to be very high and was being driven by several factors, including international commodity prices, global supply disruptions, flood…

Pakistan continues to be a nation of tea drinkers and in 2023, tea registered modest volume growth, party supported by continuing population growth. However, volume sales fall through foodservice channels, as consumers cut back on drinking in local…

Rising inflation and a shift towards the purchase of essential food items has resulted in a conservative approach to spending in 2023, leading consumers to opt for more cost-effective options. As a result, chocolate spreads, which are considered more…