Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Pakistan’s ‘repressed’ status for economic freedom is largely due to political instability and the undue influence of the military. The economy performed better than peers, but suffers from high inflation and interest rates that suppress growth,…
The baby food category is led by Nestlé Pakistan Ltd with formula milk brands Bunyad and Nido both household names in Pakistan, offering high quality at low prices. Milk formula remains the dominant form of baby food in Pakistan with doctors and…
The sale of unpackaged butter and ghee products in rural areas remains strong in Pakistan. However, urban consumers are becoming more hygiene conscious and are looking for more convenient butter and ghee formats, with many opting for packaged…
The rapid urbanisation across all regions of Pakistan is fuelling growth of cheese in 2023, alongside the increasing interest in Western lifestyles and diets, which is largely due to the increasing exposure to social media among affluent urban…
Stubborn inflation and price rises remained a key trend in 2023, as in the previous year, taking its toll on the buying power of consumers in Pakistan. Retail volume sales have been affected alongside the performance of dairy manufacturers. In…
The drinking milk category is faced with multiple challenges in 2023, in the shape of inflationary-led price hikes, expensive raw materials and high rates of taxes on packaged milk products. Pakistan is the fourth largest milk-producing country in…
Coffee whiteners remains the dominant category of other dairy in Pakistan and this is due to the very widespread use of these products as coffee and tea whiteners in southern regions of Pakistan. Tea is a very popular hot drink in Pakistan and it is…
A high proportion of yoghurt sales in Pakistan have traditionally been accounted for by unpackaged products. but the rapid urbanisation being witnessed across Pakistan is driving the trend towards packaged yoghurt, with sales rising throughout urban…
Analgesics is expected to register moderate constant value growth in 2023. In spite of continuing very high inflation, volume growth is also expected to be healthy, and is supported by continuing population growth. Price limits on analgesics is also…
Pakistan’s economy continues to struggle and the government secured a further USD3 billion bailout with the IMF in July 2023, avoiding an impending default. Inflation continues to be very high and is being driven by several factors, including…