Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In spite of continuing soaring inflation, processed meat, seafood and alternatives to meat is expected to register both healthy constant value and volume growth. Urbanisation and busier lifestyles are boosting demand. Processed meats, seafood, and…
Rice is a key staple in Pakistan and in 2023 is expected to register healthy volume growth, as its affordability, as well as continuing population growth support volume sales. Local farmers are also in a position to supply local demand and this keeps…
Pakistan’s economy continues to struggle and the government secured a further USD3 billion bailout from the IMF in July 2023, avoiding an impending default. Inflation continues to be very high and is being driven by several factors, including…
Bottled water one of only two soft drinks to register an increase in volume sales in 2023 – the other was concentrates. The growing awareness of the importance of staying hydrated led to an increased demand for bottled water. Bottled water is also…
With inflation even higher than in 2022, consumers felt the financial pinch and as a result, volume sales of carbonates fell in 2023. That being said, competition remained tight and players looked to compete with each other by introducing or even…
Unlike most other soft drinks in Pakistan in 2023, the performance was positive for concentrates, which registered healthy volume growth. Part of the reason for the healthy growth is that powder concentrates in particular are more affordable than…
Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…
Nestle´ remained the leading player in juice during 2023, accounting for over a third of volume sales. The company’s success lies in the high brand recognition of the umbrella Nestlé brand, a loyal consumer base, a wide distribution network and…
RTD coffee registered the steepest fall in volume sales among soft drinks in 2023. RTD coffee is considered expensive and with inflation soaring, volume demand fell. Growth also continued to be inhibited by the limited availability.
RTD tea registered a decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as RTD tea is more expensive than other soft drinks such as carbonates, this further dampened volume sales.…
The picture was bleak for soft drinks in Pakistan in 2023, with retail volume sales falling across the board, with the exception of bottled water and concentrates. That being said, overall retail volume sales increased slightly, due to bottled water…
While tea continued to be the most popular hot drink in Pakistan, coffee registered modest volume growth, partly supported by continuing population growth. Instant coffee continued to dominate retail channels, with only minimal volume sales for fresh…
Hot drinks registered health value growth in 2023, as well as moderate volume growth, which was supported by continuing population growth. That being said, Pakistan’s economy continued to struggle and the government secured a further USD3 billion…
In spite of rising prices, other hot drinks, and in particular chocolate-based flavoured powder drinks, registered double-digit constant value and volume growth. Continuing population growth partly supported the increased sales. In addition, as…
Pakistan continues to be a nation of tea drinkers and in 2023, tea registered modest volume growth, party supported by continuing population growth. However, volume sales fall through foodservice channels, as consumers cut back on drinking in local…
The demand for air fresheners continued to rise in 2023. All significant categories saw strong retail volume growth rates, although candle, gel and liquid air fresheners remained negligible. Spray/aerosol and "other" air fresheners dominated demand,…
Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained…
Hand dishwashing in Pakistan continued to register healthy retail volume growth and a double-digit increase in retail current value sales in 2023. This expansion can be attributed to the increasing population and number of households and the cultural…
While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges…
All categories of home insecticides continued to see strong increases in retail volume sales in 2023, although insecticide baits remained negligible. This supported retail current value growth, which was made dynamic by high inflationary pressure on…