Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The preference for affordable and essential beauty and personal care products remained prominent amidst economic uncertainties in Pakistan in 2023. Basic categories like hair care, oral care, and bath products witnessed steady growth as consumers…
In 2023, men’s grooming in Pakistan experienced a modest increase in both volume and value sales, primarily driven by the growing demand for men’s fragrances. As societal activities resumed post-pandemic lockdowns, men displayed a heightened interest…
Oral care in Pakistan experienced healthy volume growth in 2023, propelled by increasing awareness of dental hygiene standards and supported by public health campaigns. As society becomes more conscious of oral health, consumers are integrating…
In 2023, consumer spending on premium beauty and personal care products in Pakistan continued its upward trajectory, buoyed by shifting beauty trends. Despite inflationary pressures, affluent consumers demonstrated a penchant for quality and indulged…
Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…
In Pakistan, consumer awareness regarding sun protection has significantly increased, leading to a notable growth in sun care. This shift in consumer attitudes stems from a greater understanding of the harmful effects of UV radiation, including…
In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…
In Pakistan, cigars remained the most popular product within cigars, cigarillos and smoking tobacco, with value sales for the three latter products being negligible. That being said, volume sales are also low for cigars, though cigars registered…
There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…
Overall, it was a mixed picture for tobacco in Pakistan in 2023.