Pakistan

Despite growing consumer awareness and the presence of questionable brands and products in the direct selling channel, the channel continues to remain relevant, particularly in rural areas where malls and shopping centres are fewer in number. In…

In 2020, the IMF discontinued funding for Pakistan as the country failed to implement policies regarding taxes and price increases on energy, which worsened Pakistan's economic woes in 2022, resulting in unstable economic and political policies.…

In 2022, rising inflation rates and the increasing cost of living had a significant impact on spending in non-grocery retail, in constant terms. The channels that were most affected were home improvement stores, followed by apparel and footwear…

Clicky, a fast-fashion e-commerce platform focused on apparel, footwear and accessories, has received investments from notable investors such as Fatima Ventures and Souq, a UAE-based company that was later acquired by Amazon. In December 2021, the…

In 2022, retail in Pakistan was severely impacted by the devastating floods and the economic crisis. Dwindling consumer purchasing power, supply chain disruptions, reduced agriculture output, weak lending activity by commercial banks and currency…

Demand for chocolate confectionery in Pakistan remains robust in 2023, despite the every-increasing rate of inflation. Soaring raw material and production costs are forcing manufacturers to look at ways to reduce unit costs. Many have shifted towards…

There has been a shift in consumption patterns in Pakistan, as rapid urbanization and exposure to western cultures has filtered into Pakistan. The introduction of a variety of flavours and sugar-free gum options is expanding the appeal of chewing…

In 2022, there was a major shift towards ice cream parlours in the urban and metropolitan cities of Pakistan. However, the import ban placed on luxury goods hit imported ice cream hard in this year, with ice cream parlours forced to close for some…

Due to rising inflation, savoury snacks manufacturers have introduced different product sizes, to cater for different customer segments. Some consumers prefer buying value sized products, as it provides greater value for money on the weekly shop. By…

Aggressive inflation has reduced consumer purchasing power in 2023, prompting shifts on the demand and supply side. Consumers are opting for more affordable snack options and are seeking substitutes for higher-priced products. To address this trend,…