Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained…
Tissue and hygiene registered a slight increase in constant value sales in Pakistan in 2023. Inflation continued to be very high and was being driven by several factors, including international commodity prices, global supply disruptions, flood…
In 2023, bar soap continued to account for the vast majority of value sales in bath and shower in Pakistan, though liquid soap registered the highest current value growth. Bar soap’s popularity is due to its affordable pricing and also due to its…
In spite of rising prices, other hot drinks, and in particular chocolate-based flavoured powder drinks, registered double-digit constant value and volume growth. Continuing population growth partly supported the increased sales. In addition, as…
Nappies/diapers/pants performed strongly in Pakistan in 2023, registering both healthy constant value and volume growth. Continuing population growth contributed to the increased demand. Also, with more women working outside the home and needing…