Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
RTD tea registered a decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as RTD tea is more expensive than other soft drinks such as carbonates, this further dampened volume sales.…
Energy drinks registered a steep decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as energy drinks are more expensive than other soft drinks such as carbonates, this further…
In 2023, the focus on preventative hygiene continued to significantly boost the demand for toilet care in Pakistan. With consumers remaining concerned about viral infections, there was a notable increase in the call for products that could ensure…
While tea continued to be the most popular hot drink in Pakistan, coffee registered modest volume growth, partly supported by continuing population growth. Instant coffee continued to dominate retail channels, with only minimal volume sales for fresh…
Depilatories in Pakistan witnessed significant growth in 2023, driven by an increasing number of women joining the workforce. This demographic shift has led to higher spending on personal care products, particularly in grooming categories. Pakistani…
In 2023, colour cosmetics in Pakistan witnessed double-digit value growth in sales, primarily driven by inflationary pressures, while volume growth remained modest. The product area benefited from ongoing population expansion, supporting volume…
All categories of home insecticides continued to see strong increases in retail volume sales in 2023, although insecticide baits remained negligible. This supported retail current value growth, which was made dynamic by high inflationary pressure on…
Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained…
Overall, it was a mixed picture for tobacco in Pakistan in 2023.
In 2023, volume sales for cigarettes in Pakistan fell by over a quarter. This was due to significant tax hikes, with the sales tax increasing to 18%, from 17% and the Federal Excise Duty increasing by 146%. At the same time as these significant tax…