Pakistan

Away-from-home tissue and hygiene in Guatemala registered double-digit current value growth, though there was a marginal fall in constant value sales, as continuing soaring costs hit profitability. Value sales mainly consisted of away-from-home…

There was continued double-digit constant value growth for e-vaping in Pakistan in 2023. Its consumer base was made up of people looking to quit smoking, as well as younger consumers, mainly under 20 years of age, who often have never smoked and…

Among all the products in the category, ketchup is the most consumed in Pakistan. It is purchased by consumer households, as well as foodservice outlets, and there is no apparent distinction between urban and rural consumers. Its popularity has led…

The cooking ingredients and meals industry in Pakistan is navigating a challenging landscape shaped by inflationary pressures. As inflation rises, consumers are becoming increasingly price-sensitive, prompting a shift towards more cost-effective…

In Pakistan, the messaging around weight management and wellbeing focuses on overall health and wellness. While players also target overweight and obese consumers, many leading competitors focus their messaging on overall health, rather than just…