Pakistan

In 2022, retail in Pakistan was severely impacted by the devastating floods and the economic crisis. Dwindling consumer purchasing power, supply chain disruptions, reduced agriculture output, weak lending activity by commercial banks and currency…

The preference for affordable and essential beauty and personal care products remained prominent amidst economic uncertainties in Pakistan in 2023. Basic categories like hair care, oral care, and bath products witnessed steady growth as consumers…

Continuing soaring inflation, including significant price rises for flour, is expected to see current value sales rise significantly, though constant value and volume growth is expected to be much more moderate, though positive, all the same.…

Value sales for vitamins are sizeable in Pakistan and continue to register healthy value growth. Multivitamins are expected to register the highest current value growth in 2023 and also account for the majority of value sales. Consumers appreciate…

Value sales for dietary supplements continue to be low in Pakistan and significantly lower than for vitamins. However, it is expected to register healthy growth in 2023, as wealthier consumers take increasingly take a preventative approach to their…