Pakistan

Beer is Pakistan continued to be influenced by country-specific factors in 2023. One key factor in the country is that of measures taken to curb the smuggling of alcoholic products, thus giving support to official sales.

While value sales continued to be relatively low in 2023, wipes in Pakistan registered healthy volume growth, though constant value sales fell, as rising costs hit profitability. There is increased availability of various more affordable imported…

Alcoholic drinks in Pakistan achieved positive value and volume sales in 2023, in both off-trade and on-trade terms. However, there are various religious and cultural restrictions around alcohol in general in Pakistan, with only beer and spirits…

Pakistan continues to be a nation of tea drinkers and in 2023, tea registered modest volume growth, party supported by continuing population growth. However, volume sales fall through foodservice channels, as consumers cut back on drinking in local…

RTD tea registered a decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as RTD tea is more expensive than other soft drinks such as carbonates, this further dampened volume sales.…